{"title":"收入管理与 \"奔跑的叛逆者\"：大学体育付费意愿案例研究","authors":"Nasim Binesh, Amanda Belarmino, Stowe Shoemaker","doi":"10.1177/21649987241241918","DOIUrl":null,"url":null,"abstract":"This case study was done in 2018 per request of UNLV Athletics. Pricing recommendation for UNLV Football tickets for the home side of the new Allegiant stadium were generated using a survey of 598 adults, the majority of whom were UNLV alumni. Pricing recommendation was based on the responses with football as their first or second favorite sport ( n = 304). Sections C109-C115 showed the highest willingness-to-pay and highest recommended price. Sections 101-105 had the lowest willingness-to-pay and recommended price. The chance of purchasing a parking pass was higher for those interested in buying a ticket in sections C109-C115.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"60 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Revenue Management and The Runnin’ Rebels: A Case Study of Willingess-to-Pay for College Sports\",\"authors\":\"Nasim Binesh, Amanda Belarmino, Stowe Shoemaker\",\"doi\":\"10.1177/21649987241241918\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This case study was done in 2018 per request of UNLV Athletics. Pricing recommendation for UNLV Football tickets for the home side of the new Allegiant stadium were generated using a survey of 598 adults, the majority of whom were UNLV alumni. Pricing recommendation was based on the responses with football as their first or second favorite sport ( n = 304). Sections C109-C115 showed the highest willingness-to-pay and highest recommended price. Sections 101-105 had the lowest willingness-to-pay and recommended price. The chance of purchasing a parking pass was higher for those interested in buying a ticket in sections C109-C115.\",\"PeriodicalId\":515966,\"journal\":{\"name\":\"Journal of Hospitality & Tourism Cases\",\"volume\":\"60 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Hospitality & Tourism Cases\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/21649987241241918\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality & Tourism Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/21649987241241918","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Revenue Management and The Runnin’ Rebels: A Case Study of Willingess-to-Pay for College Sports
This case study was done in 2018 per request of UNLV Athletics. Pricing recommendation for UNLV Football tickets for the home side of the new Allegiant stadium were generated using a survey of 598 adults, the majority of whom were UNLV alumni. Pricing recommendation was based on the responses with football as their first or second favorite sport ( n = 304). Sections C109-C115 showed the highest willingness-to-pay and highest recommended price. Sections 101-105 had the lowest willingness-to-pay and recommended price. The chance of purchasing a parking pass was higher for those interested in buying a ticket in sections C109-C115.
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