The Way She Moves: Political Repositioning and Gender Stereotypes

Research on policy shifts has found that repositioning can be costly as it affects candidates’ perceived honesty, reliability, and competence. It remains unclear, however, whether a politician’s gender affects perceptions of repositioning. Research on gender stereotypes has found that while male politicians are viewed as more competent, decisive, and displaying strong leadership, female politicians are believed to be more honest. Applying expectancy-violation theory, I test the hypothesis that the reputational cost of repositioning is more pronounced for female politicians in a preregistered survey experiment fielded on a large convenience sample in Flanders, Belgium (n = 6,957). I find that while frequent repositioning is evaluated negatively, the negative effect of repositioning is not more pronounced for female candidates than for male candidates on most outcome measures.