EXPORT DEMAND FOR THAILAND'S KING OF FRUIT

This paper aims to find the determinant of Thailand’s king of fruit exports based on the gravity model. Several primary econometrics methods apply to the gravity model applying to Thailand’s durian export. The result indicates that the country-pair and time-fixed effect PML with interaction regarding the landlock and time dummy variables give the most logical results.  The empirical results suggest that enhancing labor productivity in durian cultivation is a strategy to increase durian cultivation and export. Durian exporters might use the lower price strategy to enhance their income. Thailand’s durian exporters should find a specific country in each income-level group where most people love durian.