Fundraising Strategy of Zakat, Infaq, and Sadaqa Funds of BAZNAS Banyumas Regency through QRIS Non-Cash Payment System

The purpose of this research is to find out how it is implemented as well as the success factors and inhibiting factors of the ZIS fundraising strategy through the use of the QRIS non-cash payment system at BAZNAS Banyumas Regency. The type of research used in this research is field research, which is descriptive qualitative. Data collection techniques used in this study are interviews, observation, and documentation. Data analysis used in this study includes data reduction, data presentation, conclusion, and verification. Test the validity of the data in this study using triangulation techniques. This research shows that BAZNAS Banyumas Regency in collecting ZIS funds through the QRIS non-cash paid system, applies four strategies, including 1) The segments and targets of QRIS muzakki are the millennial and z generations, 2) Prepare and provide competent human resources, 3) Building a communication system through social media and print media, 4) Develop and implement online zakat services through QRIS. In its implementation, the program attracts the convenience of transactions through QRIS, fosters a sense of empathy for donors with the mustahik distribution and utilization program, collaborates with BSI, provides good services in the form of zakat consultations, reports on the collection and distribution of ZIS funds to muzakki, proof of ZIS deposits, and pray for and thank you note. The success factors include online zakat services, utilizing social media and print media to promote ZIS payments through QRIS, and QRIS can be accessed 24 hours. The inhibiting factors are the lack of public awareness of paying ZIS, public understanding regarding digital technology, and the lack of special socialization of ZIS payments through QRIS.