ARTIFICIAL INTELLIGENCE AND INNOVATION MANAGEMENT: TRANSFORMATIVE FORCES SHAPING ORGANIZATIONAL CREATIVITY

This paper investigates the dynamic interplay between artificial intelligence (AI) and innovation management within contemporary organizations. As AI technologies continue to evolve, their influence on innovation processes becomes increasingly pronounced, presenting both challenges and opportunities for businesses aiming to foster creativity and stay competitive in rapidly changing markets. The study delves into the multifaceted impact of AI on various facets of innovation management, including ideation, prototyping, collaboration, and the overall organizational culture that In an era defined by rapid technological advancements, explores the transformative role of artificial intelligence (AI) in shaping and optimizing innovation management within organizations. As industries undergo profound shifts, the integration of AI into innovation processes emerges as a critical factor influencing organizational creativity, efficiency, and competitive advantage. AI may indeed compel management to rethink a companys entire innovation process. In response, we review and explore the implications for future innovation management.