SOCIAL MEDIA AS A NEW MARKET

Progressing digital technology and the immersion of articial intelligence along with the evolving social media marketing platforms have led to the enhancement of e-commerce. These techniques have aided businesses in developing strategies to capture a big audience across geographical borders and also develop probable customers at a reasonable price. Furthermore, these current technologies promote and publicize the launch of new products, evolve inuential brand leadership strategies, assist in building brand loyalty, anticipate consumers' demands and behavior practices heighten special deals and augment sales by enhancing consumer participation.This research paper discusses the evolution of social media marketing platforms and the growth of digital marketing tools. The study highlights the myriad social media marketing channels namely - Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube; how these platforms operate utilizing their tools to enhance e-commerce and also illustrate a SWOT analysis on social media marketing platforms. Additionally, it analyzes digital marketing tools and online marketing strategies via websites, search engine optimization, email crusades and afliate marketing systems. The research paper concludes with the impact of the advancement of articial intelligence and social media marketing behavior on e-commerce.