Hate-sharing: A case study of its prevalence and impact on Gab

This article brings frameworks from literary and cultural studies and methods from network science to bear on a central topic in political communication research: polarization. Recent studies have called into question the argument that digital “echo chambers” exacerbate polarization by preventing members from encountering a diversity of information and opinions. Using Gab, a far-right social media platform, as a case study, we offer further evidence that even members of highly polarized publics do engage in “cross-cutting.” However, we develop a distinct concept of hate-sharing, or sharing content for the purpose of disagreeing with or denigrating it. We show that hate-sharing is common on Gab. Moreover, it is associated with stronger community structure than other kinds of sharing and appears to confer substantially greater influence on those who engage in it. We interpret these findings as evidence that social networks incentivize the production of networked outrage—where “hating on” linked content merges with hate.