将生态标签和绿色广告纳入实现可持续发展目标 12 的工作中

IF 4.8 Q1 BUSINESS Business Strategy and Development Pub Date : 2024-05-07 DOI:10.1002/bsd2.378
Shahbaz Abbas, Hania Munir, Yasir Ahmad
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引用次数: 0

摘要

可持续发展目标 12(SDG-12),即负责任的消费和生产,旨在鼓励生产者和消费者在生产和消费产品时考虑可持续发展。然而,必须估算在消费终端实现可持续发展目标 12 的社会成就。生态标签和绿色广告是常见的商业营销策略,旨在告知和影响消费者做出具有环保意识的选择。本研究探讨了这些策略在发展中国家影响消费者对环保产品的认知、态度和购买意向的综合因素。本研究使用结构模型方程对 327 名受访者的调查问卷数据进行了分析,以衡量生态标签和绿色广告在实现可持续发展目标-12 方面的假设关系。结果表明,感知有效性、环境意识、绿色信任和感知信息质量是直接促进消费者参与绿色购买意图的工具性因素,最终确保实现 SDG-12 目标,而价格敏感性则是需要解决的主要挑战。
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Integrating eco-labeling and green advertising in achieving Sustainable Development Goal 12

Sustainable Development Goal 12 (SDG-12), that is the responsible consumption and production, is aimed to encourage producers and consumers to consider sustainable development while producing and consuming products. However, it is imperative to estimate the social achievement of SDG-12 objective at the consumption end. Eco-labeling and green advertising are the common business marketing strategies employed to inform and influence consumers to make environmentally conscious choices. This study explores the integrated factors of these strategies to influence consumer perceptions, attitudes, and purchase intentions toward environmentally friendly products in a developing country. The data from 327 respondents using a survey questionnaire are analyzed using structural model equation to measure the hypothetical relationship of eco-labeling and green advertising in achieving SDG-12. The results indicate that perceived effectiveness, environmental awareness, green trust, and perceived information quality as instrumental factors directly contributing to consumers' intentions to engage in green purchases eventually ensuring SDG-12 targets, while price sensitivity is the major challenge that is required to be addressed.

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来源期刊
Business Strategy and Development
Business Strategy and Development Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
5.80
自引率
6.70%
发文量
33
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