Business Strategy and Development最新文献

This study investigated how environmental corporate social responsibility (CSR), the norm activation model (NAM), and anticipated emotions collectively shape attachment-aversion (AA) relationships and pro-brand behavioral intentions in the hotel sector. Focusing specifically on the environmental dimension of CSR—given its growing relevance to sustainability and consumer expectations in hospitality—the study employed fuzzy-set qualitative comparative analysis (fsQCA) to identify how combinations of environmental CSR initiatives (e.g., conservation efforts), NAM components (e.g., problem awareness), and emotions (e.g., pride) influence customer behavior. The findings revealed that high pro-brand behavioral intentions arise from particular configurations of these factors, while other combinations are linked to aversion. By addressing the interplay among these variables and emphasizing the environmental aspect of CSR, this research provides actionable insights for optimizing sustainable hotel management and enhancing customer-brand relationships.

Organizations increasingly adopt sustainability-driven human resource management (HRM) practices to enhance both environmental performance and organizational agility. This study investigates how Green HRM mediates the impact of green innovation and green technology adoption on organizational agility and culture. This study uses data from 153 HR managers across various industries in India and applies partial least squares structural equation modeling (PLS-SEM) to examine the proposed relationships. The results indicate that green innovation and green technology adoption significantly enhance green organizational culture and organizational agility, with Green HRM playing a critical mediating role. However, the direct relationship between green innovation and organizational agility was not statistically significant. These findings suggest that managers should implement Green HRM practices such as sustainability-focused recruitment, training, and performance management to effectively translate green innovations into cultural and operational agility. This study contributes to the growing body of literature on sustainability and organizational performance by highlighting the importance of integrating green HRM practices with technological and innovative advancements to enhance both organizational culture and agility.

Despite growing interest among scholars and practitioners in the impact of Corporate Social Responsibility (CSR) on brand equity (BE), there appears to be no comprehensive review that has yet applied the Theory-Context-Characteristics-Method (TCCM) framework to provide systematic insights. This paper reviews CSR's impact on BE by combining performance analysis of 387 articles indexed in Scopus (2001–2025) with a TCCM-based assessment of 120 studies published in A* and A-ranked journals on the ABDC list of Australian Business Deans Council. The study uncovers several novel findings. Performance analysis shows substantial growth in publications over the past two decades and maps the contributions of different countries and regions. The TCCM analysis identifies 19 theories, with Stakeholder Theory and Signaling Theory dominating, yet highlights the lack of advanced perspectives to explain the complex CSR-BE relationship in emerging contexts. From an industry perspective, hospitality, banking, and food and beverage are the most examined sectors, while others with major environmental and social impacts remain underexplored. Regarding characteristics, research continues to emphasize traditional CSR elements, with limited attention to digital CSR and BE in the era of digital transformation. Methodologically, quantitative and experimental designs dominate, while qualitative, mixed-methods, and advanced approaches such as MCDM remain scarce. Building on these findings, the paper develops a concrete future research agenda grounded in the TCCM framework. This study contributes by offering both the breadth of performance analysis and the depth of content analysis, generating insights that can guide the advancement of CSR-BE research.

This study investigates how small and medium-sized enterprises (SMEs) can proactively institutionalize environmental, social, and governance (ESG) practices despite limited resources and weak regulatory pressures. Drawing on transformational leadership and institutional theory, we conducted a qualitative case study of Yuren Industrial Technology, a Taiwanese manufacturing firm. Data from in-depth interviews and document analysis were coded thematically around four institutionalization stages: void recognition, strategic framing, top management accountability, and data-driven institutionalization. The findings show that visionary leadership reframed institutional gaps as strategic opportunities, mobilized employees through role modeling and individualized support, and embedded ESG into daily operations via data visibility and accountability mechanisms. This study highlights how data-driven ESG actions can evolve into substantive governance in emerging-market SMEs, providing theoretical insights and practical guidance for leaders and policymakers to advance sustainability.

This study investigates the influence of board gender diversity on firm performance, focusing on age diversity, doctoral-level qualifications, economic academic backgrounds, and the presence of three or more female directors. Drawing on agency theory, the knowledge-based view, and critical mass theory, the research examines whether these characteristics improve market-based (Tobin's Q) and accounting-based (ROA) measures of firm performance. Using panel data of Malaysian listed firms from 2018 to 2021, regression models and robustness checks were employed to test the proposed hypotheses. The findings reveal that age diversity negatively affects both market and financial performance, indicating potential generational conflicts on boards. Conversely, female directors with PhDs positively influence profitability, consistent with the knowledge-based view. Directors with an economic background enhance market valuation but show limited effects on profitability, while the presence of at least three female directors significantly improves performance, supporting critical mass theory. These results highlight that the benefits of diversity depend not only on representation but also on expertise and meaningful participation. The study contributes to the literature by integrating multiple theoretical perspectives and offering empirical evidence from Malaysia, a developing economy with evolving governance practices. Furthermore, the study aligns with the United Nations Sustainable Development Goals (SDGs), particularly SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), and SDG 16 (Peace, Justice, and Strong Institutions), by emphasizing the role of gender-diverse boards in promoting inclusive, equitable, and sustainable governance. Future research should expand to cross-country analyses and explore the moderating effects of institutional and cultural contexts. Policy implications suggest that corporate governance reforms should prioritize the inclusion of highly qualified women with relevant expertise to maximize board effectiveness.

This paper examines the relationship between Environmental, Social, and Governance (ESG) practices and the weighted average cost of capital (WACC) within the banking sector, utilizing data from 508 banks across 45 countries over the period 2009–2023. The research reveals a non-linear, inverted U-shaped relationship between ESG and WACC, which is further moderated by the country's level of trade freedom. Particularly, for developing economies, high levels of trade freedom reshape the original curve, yielding a U-shaped ESG–WACC relationship. The study enriches the academic discourse around ESG and WACC by challenging the prevailing assumption of linearity while highlighting trade freedom as a critical moderating factor, offering empirical insights into strategic and sustainable ESG integration. The study urges bank managers to pursue ESG adaptively, balancing integration with economic contexts. For policymakers, ESG adoption can be facilitated through taxonomies and incentives to assist banks in the initial costly transition stage. For emerging economies, liberalized, sustainability-aligned trade policies may be pursued to better incentivize ESG adoption and accelerate the transition to a sustainable financial system that supports inclusive growth and long-term economic resilience.

Sustainable performance (SUPE) remains a critical priority for businesses. However, empirical evidence quantifying the roles of accounting practices and innovation in achieving SUPE is still limited. This study investigates the indirect impact of environmental management accounting (ENMA) on SUPE through the mediating role of sustainable innovation. Additionally, it examines whether a proactive sustainability strategy (PRSS) strengthens the relationship between ENMA and sustainable innovation. Data were collected via an online survey of 339 chief executive officers (CEOs) and chief financial officers (CFOs) from manufacturing firms in Vietnam and analyzed using SmartPLS version 4.1.1.2. The results reveal that: (1) ENMA positively influences sustainable innovation; (2) sustainable innovation significantly enhances SUPE; (3) sustainable innovation mediates the relationship between ENMA and SUPE; and (4) PRSS positively moderates the relationship between ENMA and sustainable innovation. These findings contribute to the advancement of dynamic capability and stakeholder theories. Specifically, PRSS serves as a mechanism for identifying stakeholder needs and transforming external pressures into enhanced ENMA capabilities, thereby promoting sustainable innovation and, ultimately, SUPE.