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Business Strategy and Development最新文献
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Sustainable Consumer Behaviour in the Fast-Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing
快速消费品行业的可持续消费行为:绿色营销中竞争强度的调节作用
IF 4.8
Q1 BUSINESS
Business Strategy and Development
Pub Date : 2024-12-10
DOI: 10.1002/bsd2.70047
Tuan Khanh Vuong, Thuy Ngoc Lam, Ha Manh Bui