从危机到繁荣:利用机器人、人工智能和服务自动化促进津巴布韦旅游业的可持续发展

IF 4.8 Q1 BUSINESS Business Strategy and Development Pub Date : 2024-05-07 DOI:10.1002/bsd2.380
Option Takunda Chiwaridzo, Shingirirai Chiwaridzo
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引用次数: 0

摘要

在一个日益数字化和互联化的世界里,机器人、人工智能(AI)和服务自动化等先进技术的融合已成为塑造包括旅游业在内的各行各业未来的关键。本文研究了三个自变量(机器人应用、人工智能应用和服务自动化应用)与三个因变量(社会可持续性、经济可持续性和环境可持续性)之间的复杂关系。本研究采用定量研究方法,使用 Krejcie 和 Morgan 表确定样本量,从随机抽取的 608 名旅游供应链利益相关者中收集数据。数据收集通过谷歌表格问卷进行,分析依赖于结构方程模型。统计结果表明,这些变量之间存在直接显著的正相关关系,t 统计值超过了 1.96 的临界值。这些数值最小为 2.156,最大为 10.083。这些结果表明,通过战略性地整合这些技术,津巴布韦的旅游企业和政策制定者可以提升游客体验、旅游业的长期生存能力及其对社会、经济和环境的积极影响。这项研究的成果为明智决策和制定有针对性的战略提供了令人信服的基础,这些战略旨在推进津巴布韦旅游业的可持续发展目标。
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From crisis to prosperity: Leveraging robots, artificial intelligence, and service automation for sustainable tourism in Zimbabwe

In an increasingly digital and interconnected world, the integration of advanced technologies such as robotics, artificial intelligence (AI), and service automation has become pivotal for shaping the future of various industries, including tourism. The paper investigates complex relationship between three independent variables: (robotic adoption, AI adoption, and service automation adoption) and three dependent variables: (social sustainability, economic sustainability, and environmental sustainability). Employing a quantitative research approach, the study gathered data from 608 randomly selected tourism supply chain stakeholders using the Krejcie and Morgan table to determine the sample size. Data collection was facilitated through Google Forms questionnaires, and the analysis relied on structural equation modeling. The statistical findings highlight positive direct significant relationships among these variables, as evidenced by t-statistic values surpassing the threshold of 1.96. These values ranged from a minimum of 2.156 to a maximum of 10.083. These results suggest that by strategically integrating these technologies, tourism businesses and policymakers in Zimbabwe can enhance tourist experience, the industry's long-term viability and its positive impact on society, the economy, and the environment. This study's outcomes provide a compelling foundation for informed decision-making and the development of targeted strategies aimed at advancing sustainability objectives within the Zimbabwean tourism landscape.

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来源期刊
Business Strategy and Development
Business Strategy and Development Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
5.80
自引率
6.70%
发文量
33
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