{"title":"作为城市规划的元宇宙管理：天堂（内华达州）的经验教训","authors":"David R. Clough, Andy Wu","doi":"10.1177/00081256241247067","DOIUrl":null,"url":null,"abstract":"Metaverse architects face challenges akin to urban planners developing a new city: multiple stakeholders must coordinate on technical standards for interoperability and establish social consensus around specific choices. The article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment delivered by eclectic interconnected resorts. It integrates this case study of the Las Vegas Strip with theories of technology management to derive practical insights for building the metaverse: focusing social momentum around a new destination and governing cooperation among de facto competitors.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"1 1","pages":""},"PeriodicalIF":6.3000,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)\",\"authors\":\"David R. Clough, Andy Wu\",\"doi\":\"10.1177/00081256241247067\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Metaverse architects face challenges akin to urban planners developing a new city: multiple stakeholders must coordinate on technical standards for interoperability and establish social consensus around specific choices. The article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment delivered by eclectic interconnected resorts. It integrates this case study of the Las Vegas Strip with theories of technology management to derive practical insights for building the metaverse: focusing social momentum around a new destination and governing cooperation among de facto competitors.\",\"PeriodicalId\":9605,\"journal\":{\"name\":\"California Management Review\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":6.3000,\"publicationDate\":\"2024-05-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"California Management Review\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/00081256241247067\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"California Management Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00081256241247067","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)
Metaverse architects face challenges akin to urban planners developing a new city: multiple stakeholders must coordinate on technical standards for interoperability and establish social consensus around specific choices. The article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment delivered by eclectic interconnected resorts. It integrates this case study of the Las Vegas Strip with theories of technology management to derive practical insights for building the metaverse: focusing social momentum around a new destination and governing cooperation among de facto competitors.
期刊介绍：
California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.
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