Platform policy and online abuse: Understanding differential protections for public figures

Public figures are subject to high rates of online abuse than everyday users. This article presents findings from a study on digital platforms’ higher threshold for protecting public figures in contrast to everyday users. Presenting a summary of extant literature on the experience, impact and harms of online abuse of public figures, we analyse 31 platform terms of service and related policies to understand the extent to which platforms openly differentiate between public figures and other users. We focus on platforms’ use of ‘newsworthiness’ and ‘public interest’ to justify the differential threshold. Using a cultural-informed approach, we analyse platforms’ reliance on ‘newsworthiness’ and ‘public interest’ justifications to argue that these justifications are utilised without regard for the histories, risk assessment, ethics and labour-intensive processes in which the concepts of newsworthiness and public interest became familiar among more traditional media forms such as news organisations.