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Thirdly, we open the black box of the effect of single indicators (E/S/G) on brand value, including the specific direction and strength.","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":null,"pages":null},"PeriodicalIF":0.9000,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The impact of environmental, social and governance performance on brand value: The role of the digitalisation level\",\"authors\":\"Ying Wang, Jiang Cao, Xiao Cai\",\"doi\":\"10.4102/sajbm.v55i1.4448\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: Studying the role of environmental, social and governance (ESG) performance in enhancing brand value is strategically important for promoting sustainable development.Design/methodology/approach: Using panel data for 126 different brands over 10 years, we empirically analyse the impact of ESG performance on brand value, considering the moderating role of the digitalisation level.Findings/results: Firstly, the impact of ESG performance on brand value exhibits a U-shaped relationship. 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引用次数: 0
摘要
目的:研究环境、社会和治理(ESG)绩效在提升品牌价值方面的作用对于促进可持续发展具有重要的战略意义:利用 126 个不同品牌 10 年来的面板数据,我们实证分析了环境、社会和治理绩效对品牌价值的影响,并考虑了数字化水平的调节作用:首先,ESG绩效对品牌价值的影响呈现U型关系。第二,数字化水平对 U 型关系起负调节作用。第三,环境、社会和治理绩效对品牌价值的影响主要体现在环境和社会责任两个子项目上,而治理的影响并不显著:第一,企业应认识到环境、社会和治理绩效与品牌价值之间的复杂关系,努力在经济效益与可持续发展之间找到平衡点。其次,企业可以利用数字技术和平台与消费者进行沟通和互动,将环境、社会和治理原则融入日常品牌活动中。第三,在环境和社会责任方面的投资对提升品牌价值更有意义:首先,通过研究环境、社会和治理绩效对品牌价值的非线性影响,我们的研究为企业社会责任(CSR)和环境、社会和治理文献增添了价值。其次,我们补充了关于环境、社会和治理绩效如何影响品牌价值的机制性研究。第三,我们打开了单一指标(E/S/G)对品牌价值影响的黑箱,包括具体的方向和强度。
The impact of environmental, social and governance performance on brand value: The role of the digitalisation level
Purpose: Studying the role of environmental, social and governance (ESG) performance in enhancing brand value is strategically important for promoting sustainable development.Design/methodology/approach: Using panel data for 126 different brands over 10 years, we empirically analyse the impact of ESG performance on brand value, considering the moderating role of the digitalisation level.Findings/results: Firstly, the impact of ESG performance on brand value exhibits a U-shaped relationship. Secondly, the digitalisation level negatively moderates the U-shaped relationship. Thirdly, the effect of ESG performance on brand value is mainly on the sub-items of environment and social responsibility, while the effect of governance is not significant.Practical implications: Firstly, firms should recognise the complex relationship between ESG performance and brand value, and strive to find a balance between economic benefits and sustainable development. Secondly, firms can utilise digital technology and platforms to communicate and interact with consumers, integrating ESG principles into their daily brand activities. Thirdly, investments in environmental and social responsibility are more meaningful for improving brand value.Originality/value: Firstly, our study adds value to corporate social responsibility (CSR) and ESG literature by investigating the non-linear impact of ESG performance on brand value. Secondly, we replenish the mechanistic study about how ESG performance affects brand value. Thirdly, we open the black box of the effect of single indicators (E/S/G) on brand value, including the specific direction and strength.
期刊介绍:
The South African Journal of Business Management publishes articles that have real significance for management theory and practice. The content of the journal falls into two categories: managerial theory and management practice: -Management theory is devoted to reporting new methodological developments, whether analytical or philosophical. In general, papers should, in addition to developing a new theory, include some discussion of applications, either historical or potential. Both state-of-the-art surveys and papers discussing new developments are appropriate for this category. -Management practice concerns the methodology involved in applying scientific knowledge. It focusses on the problems of developing and converting management theory to practice while considering behavioural and economic realities. Papers should reflect the mutual interest of managers and management scientists in the exercise of the management function. Appropriate papers may include examples of implementations that generalise experience rather than specific incidents and facts, and principles of model development and adaptation that underline successful application of particular aspects of management theory. The relevance of the paper to the professional manager should be highlighted as far as possible.