2023 年中国电影产业发展分析报告

Hanwen Liu, Hang Shi
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引用次数: 1

摘要

2023 年,中国电影产业迎来了发展机遇期和理性回归期。这一年,利好政策不断,引导产业全面复苏。电影市场再度繁荣,分账发行正式启动,新锐导演屡创佳绩。但是,中国电影产业也面临着投资热情不高、不同时期市场需求不平衡、优质影片不足、微短剧利润份额上升等挑战。未来,必须坚持政策驱动、创意驱动、市场驱动、企业驱动、技术驱动,实现高质量复苏和可持续发展。
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Analysis Report on the Development of the Chinese Film Industry in 2023
The year 2023 marked a period of burgeoning opportunities and a return to rationality for the Chinese film industry. Throughout the year, favorable policies continued to guide the comprehensive recovery of the industry. The film market flourished again, and segmented distribution officially commenced, with new directors achieving notable successes. However, the Chinese film industry also faced challenges, such as lukewarm investment enthusiasm, uneven market demand during different periods, a shortage of high-quality films, and the rise in profit share for micro and short dramas. In the future, it will be necessary to adhere to policy-driven, creativity-driven, market-driven, enterprise-driven, and technology-driven strategies to achieve high-quality recovery and sustainable development.
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