数字时代的冲动性购买：利用系统文献综述法进行探索

IF 4.4 3区管理学 Q2 BUSINESS Journal of Consumer Behaviour Pub Date : 2024-05-23 DOI:10.1002/cb.2360

Kawaljeet Kaur, Tejinder Sharma

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引用次数: 0

摘要

文章综合了通过系统文献综述（SLR）方法开展的在线冲动购买研究。本综述采用 SPAR-4-SLR 协议，涵盖了从 2001 年到 2024 年的各种文献。根据理论-背景-特征-方法（TCCM）框架，文献综述概述了文章的描述、基础理论、背景概述和方法论方面。综述还强调了与网络冲动购买的前因、中介、调节和后果相关的变量，并提出了这一概念的综合概念框架。最后，综述强调了文献中存在的空白，并为推进网络冲动购买领域的研究提供了具有洞察力的方向。总之，本综述试图为网络冲动购买研究领域做出重要的理论和实践贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Impulse buying in the digital age: An exploration using systematic literature review approach

The article synthesizes online impulse buying research conducted through a systematic literature review (SLR) approach. The present review covers the diverse range of literature, from 2001 to 2024, conducted using the SPAR-4-SLR protocol. Drawing upon the theory-context-characteristics-method (TCCM) framework, a literature synthesis provides an overview of article's descriptives, underpinning theories, contextual overview and methodological aspects. The review also highlights the variables related to the antecedents, mediators, moderators and consequences of online impulse buying and proposes the integrated conceptual framework of the concept. Lastly, the review highlights the gap in the literature and offers insightful directions to advance research in online impulse buying domain. Overall, this review is an attempt to make significant theoretical and practical contributions to the field of online impulse buying research.

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来源期刊

Journal of Consumer Behaviour BUSINESS-

CiteScore

7.30

自引率

11.60%

发文量

期刊介绍： The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.