Research on the Relationship between the Tourism Needs of Russian Tourists and the Cultural Tourism Resources of Jiangsu Province

Stable ties have been formed between Russia and China in the field of tourism. Jiangsu Province in China is characterized by a high level of development in the recreational sector for travelers and is rich in cultural and tourist resources. In 2021, the region set the goal of becoming a “world-renowned tourist destination”, meaning a sought-after destination for travelers from various countries. While developing in this regard, the province has demonstrated significant growth in the number of accepted guests from other countries in recent years, however, Russians among them constitute a minority. The article aims to examine the tourist motivation of Russian travelers when visiting China and identify the cultural and resource advantages of Jiangsu Province that could attract them to the region. Three aspects of Russians’ travel preferences are noted – the unique culture of the destination, budget-friendly shopping and high comfort for vacationers. It is concluded that adapting the tourism industry of Jiangsu Province to cater to the preferences of Russian tourists presents an opportunity to increase tourist arrivals from Russia. Strategies focusing on promoting cultural attractions, enhancing shopping experiences, and improving leisure facilities can contribute to attracting more Russian tourists to the region, thereby bolstering tourism growth and economic development.