Relationship Between Types Of Organic Food And Socio - Demographic Characteristics Of Buyers In Serbia

An increasing number of consumers are buying organic foods, resulting in an enhancement of the value of this market, which recorded constant growth both before and during the COVID-19 pandemic. Concerns for health, environmental protection, animal welfare, and support for the local economy contribute to greater purchases of organic foods, whereas high prices, lack of trust in certification, scarce supply, and unavailability of organic products represent obstacles to their purchase. This paper examined the prevalence of certain types of organic food in purchasing, as well as its relationship with the level of physical activity, gender, education, and age of the consumer. The sample consists of 600 respondents with different socio-demographic characteristics. The SPSS program was used for data processing. In addition to descriptive statistics, non-parametric techniques were also used due to the distribution of scores on the tested variables, which significantly deviates from the normal. The results obtained indicate that among the organic foods in the Republic of Serbia, fruits and vegetables are the most purchased, and that females, persons with higher education, and older people are the most typical buyers.