评估移动即服务的支付意愿:基于代理的方法

IF 2.4 Q3 TRANSPORTATION Case Studies on Transport Policy Pub Date : 2024-05-22 DOI:10.1016/j.cstp.2024.101221
Carolina Cisterna, Federico Bigi, Haruko Nakao, Francesco Viti
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引用次数: 0

摘要

移动即服务(MaaS)是一种以用户为中心的系统,通过单一数字平台提供一系列移动服务。大规模采用移动即服务有望减少汽车保有量,缓解交通拥堵,并通过以可承受的价格提供不同的移动服务为用户带来经济优势。本研究分析了订阅费用如何影响 MaaS 的采用。我们采用基于代理的建模方法,在一个现实案例研究中模拟了用户选择订阅 MaaS 套餐的情况。通过纳入与车辆所有权相关的成本,我们假定代理人能够感知并体验 MaaS 费用与所有权支出之间的权衡。本研究旨在揭示潜在用户的特征和未来 MaaS 广泛应用的前景,并探讨 MaaS 对可持续发展目标和政策的影响。我们发现,经常长途旅行和每天出行次数较多的用户更有可能接受较高的费用。另一方面,订阅费用低廉的用户倾向于在短途旅行中使用汽车共享服务。最后,研究表明,补贴 MaaS 或采取增加汽车拥有成本的政策,可以减少汽车拥有量,增加服务提供商的收入。
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Assessing the willingness to pay for Mobility-as-A-Service: An Agent-Based approach

Mobility-as-a-Service (MaaS) is a user-centered system that offers an ensemble of mobility services through a single digital platform. Large-scale adoption of MaaS is expected to reduce car ownership, ease traffic congestion, and provide a financial advantage to users by offering different mobility services at affordable prices. This study analyses how subscription fees impact MaaS adoption. We simulate the choice of subscribe to a MaaS package by using an agent-based modelling approach on a realistic case study. By including the costs associated with vehicle ownership, we assume agents to perceive and experience the trade-off between MaaS fees and ownership expenses. The study aims to unravel the potential users’ characteristics and future perspectives for MaaS widespread adoption and explore the implications of MaaS for sustainability goals and policies. We observed that users who frequently travel long distances and perform more trips per day are more likely to accept higher fees. On the other hand, with cheap subscription fees users tend to use carsharing services for short trips. Finally, the study suggests that subsidizing MaaS or adopting policies to increase car ownership costs can decrease car ownership and increase revenues for the service providers.

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来源期刊
CiteScore
5.00
自引率
12.00%
发文量
222
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