促进接受伊斯兰纯互联网银行:对UTAUT 框架和伊斯兰合规性的实证分析

IF 3.1 Q2 BUSINESS Journal of Islamic Marketing Pub Date : 2024-06-03 DOI:10.1108/jima-02-2022-0057
Rizaldi Yusfiarto, Indri Supriani, Lu’liyatul Mutmainah, Lukman Hamdani, Annes Nisrina Khoirunnisa, Muhammad Hanif Ibrahim
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引用次数: 0

摘要

目的本研究的目的是利用接受和使用技术框架的统一理论,通过添加伊斯兰合规性(IC)和安全保证来建立穆斯林青年使用伊斯兰网上银行(IIOBs)意向的前因,从而探索一个理论模型。采用偏最小二乘结构方程模型(PLS-SEM)进行分析。研究结果研究结果表明,努力预期(EE)和在线社会影响(OSI)与使用 IIOBs 的意愿密切相关。此外,用户评论(在线评论)也被证明会形成一种坚实的社会影响,并影响消费者的决策。最后,集成电路(IC)和安全保证仍然是影响人们接受 IIOB 的关键因素。提供商必须展示其与传统银行相比在不同服务领域的优势和长处。此外,还希望提供商在其产品和服务中应用集成电路时更加谨慎。 原创性/价值 本研究考虑了 OSI、EE、安全性和集成电路作为穆斯林青年使用 IIOB 的独特特征所产生的影响。特别是,集成电路和开放源码交换的重要性提供了一个关于创造对 IIOB 接受度的途径的有效图景。
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Enabling Islamic internet-only banks acceptance: an empirical analysis of the UTAUT framework and Islamic compliance

Purpose

The purpose of this study is to explore a theoretical model using the unified theory of acceptance and use of technology framework by adding Islamic compliance (IC) and security assurance to build antecedents of intention to use Islamic internet-only banks (IIOBs) in Muslim youth.

Design/methodology/approach

This study involved 262 Muslim youths from several Islamic communities in Indonesia. The analysis was conducted using partial least squares structural equation modelling (PLS-SEM). Moreover, PLS techniques such as the variance accounted for (VAF) were used to verify the statistical analysis of findings.

Findings

The findings show that effort expectancy (EE) and online social influences (OSI) strongly correlate with the intention to use IIOBs. In addition, user reviews (online reviews) are proven to form a solid social influence and impact consumer decision-making. Finally, IC and security assurance are still critical factors in the IIOBs acceptance.

Practical implications

Practically, IIOB providers need to strengthen information about performance, accessibility, security and benefits when running service applications. Providers must show their strengths and advantages compared to the traditional banks in various service lines. Besides, providers are expected to be more careful regarding IC applications in their products and services.

Originality/value

This study considers the effects of OSI, EE, security and IC as the unique characteristics of Muslim youth in using the IIOBs. In particular, the significance of IC and OSIs provides a valid picture of the pathways of acceptance creation towards IIOBs.

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来源期刊
CiteScore
8.40
自引率
28.10%
发文量
80
期刊介绍: Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
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