Damien Bazin, Augendra Bhukuth, Marija Dragasevic, Qausya Faviandhani
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From halal tourism to the sharia economy: The case of Lombok honeymoon halal tourism
This article conceptually examines the coherence of the halal tourism model on Lombok Island. The arguments presented are based on discussions with local government officials and tourism industry professionals (85 were interviewed) and an extensive literature review. We analyze the development of a Sharia-compliant economic model based on the creation of halal tourism. Lombok Island serves as a case study due to the government’s active promotion of halal tourism as a foundation for its Sharia-compliant economic development model. The development of honeymoon halal tourism is presented as an inclusive approach that integrates other industries. We show that while local actors are aware of the potential of this sector, they remain skeptical about their involvement in developing this new economic model. This article highlights the ethical considerations surrounding the establishment of a new market and proposes future research directions in this field.
期刊介绍:
Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management