Pub Date : 2024-09-17DOI: 10.1177/14673584241283902
Dina Hariani, Mohd Hafiz Hanafiah, Nor Asmalina Mohd Anuar, Khairun Najiah Ahmad
This empirical study examines the interplay among tourists’ perceptions of Halal tourism competitiveness in Aceh and their perceived value, satisfaction, trust, and destination loyalty, expanding Porter structural approach and Resource-Based View (RBV) theory. Based on data collected from 256 inbound tourists, the findings reveal that Halal food service and social environments significantly bolster perceived value, while Halal-friendly facilities do not. Additionally, tourist satisfaction is a vital precursor to trust, significantly affecting loyalty and revisit intention. Satisfaction and trust significantly mediate between perceived value, satisfaction, and loyalty. The study underscores the critical influence of Halal food service and social environments on perceived value in Halal tourism. It highlights practical implications for hospitality providers to enhance service quality and atmosphere tailored to Muslim tourists’ preferences. This research confirms the significant impact of Halal-specific factors on perceived value, offering unique insights into consumer behavior within Halal tourism, particularly in Muslim-majority regions like Aceh.
{"title":"Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior","authors":"Dina Hariani, Mohd Hafiz Hanafiah, Nor Asmalina Mohd Anuar, Khairun Najiah Ahmad","doi":"10.1177/14673584241283902","DOIUrl":"https://doi.org/10.1177/14673584241283902","url":null,"abstract":"This empirical study examines the interplay among tourists’ perceptions of Halal tourism competitiveness in Aceh and their perceived value, satisfaction, trust, and destination loyalty, expanding Porter structural approach and Resource-Based View (RBV) theory. Based on data collected from 256 inbound tourists, the findings reveal that Halal food service and social environments significantly bolster perceived value, while Halal-friendly facilities do not. Additionally, tourist satisfaction is a vital precursor to trust, significantly affecting loyalty and revisit intention. Satisfaction and trust significantly mediate between perceived value, satisfaction, and loyalty. The study underscores the critical influence of Halal food service and social environments on perceived value in Halal tourism. It highlights practical implications for hospitality providers to enhance service quality and atmosphere tailored to Muslim tourists’ preferences. This research confirms the significant impact of Halal-specific factors on perceived value, offering unique insights into consumer behavior within Halal tourism, particularly in Muslim-majority regions like Aceh.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"64 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142267282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-17DOI: 10.1177/14673584241283901
Eva Martin-Fuentes, Juan Pedro Mellinas, Carles Mateu
This study examines the new Booking.com rating system, which has suffered a significant drop in scores awarded to accommodation. We aim to determine the extent of these declines and identify the factors that make them more pronounced in some hotels than in others. Our findings reveal a consistent, much more significant drop in scores than reflected in recently published studies that minimized the effects of the changes. Contrary to the predictions made in other studies, the highest-rated hotels have also suffered drops in their scores. Machine learning models identified “facilities” as the item that plays the most relevant role in consumers’ global satisfaction and contributes to predicting the magnitude of drops in scores with the new system. Implications for both hoteliers and academics utilizing Booking.com’s score data are identified, particularly for studies comparing data from different periods.
{"title":"Understanding Booking.com’s rating drop in the context of online hotel reviews","authors":"Eva Martin-Fuentes, Juan Pedro Mellinas, Carles Mateu","doi":"10.1177/14673584241283901","DOIUrl":"https://doi.org/10.1177/14673584241283901","url":null,"abstract":"This study examines the new Booking.com rating system, which has suffered a significant drop in scores awarded to accommodation. We aim to determine the extent of these declines and identify the factors that make them more pronounced in some hotels than in others. Our findings reveal a consistent, much more significant drop in scores than reflected in recently published studies that minimized the effects of the changes. Contrary to the predictions made in other studies, the highest-rated hotels have also suffered drops in their scores. Machine learning models identified “facilities” as the item that plays the most relevant role in consumers’ global satisfaction and contributes to predicting the magnitude of drops in scores with the new system. Implications for both hoteliers and academics utilizing Booking.com’s score data are identified, particularly for studies comparing data from different periods.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"194 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142267281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-14DOI: 10.1177/14673584241270848
Sung-Eun Kang, Emrullah Erul, Namho Chung, Myung Ja Kim, Chulmo Koo
This study provides a comprehensive examination of the potential impacts of Hyperloop technology on the tourism and hospitality sectors, offering strategic insights for stakeholders to address upcoming challenges and opportunities. Through an extensive literature review, we identify several ways in which Hyperloop travel could transform these sectors. Potential benefits include enabling seamless multi-destination day trips, promoting culinary tourism, enhancing the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, and generating employment around Hyperloop hubs. However, Hyperloop may also reduce bookings in traditional accommodations, decrease interest in conventional air and rail travel, limit tourist exploration to destinations within the Hyperloop network, and decline in travel expenditure in a specific location. These findings have significant practical implications, providing valuable guidance to tourism and hospitality businesses and policymakers as they prepare for the commercialization of Hyperloop technology.
{"title":"Hyperloop’s role in tourism and hospitality: Challenges and opportunities","authors":"Sung-Eun Kang, Emrullah Erul, Namho Chung, Myung Ja Kim, Chulmo Koo","doi":"10.1177/14673584241270848","DOIUrl":"https://doi.org/10.1177/14673584241270848","url":null,"abstract":"This study provides a comprehensive examination of the potential impacts of Hyperloop technology on the tourism and hospitality sectors, offering strategic insights for stakeholders to address upcoming challenges and opportunities. Through an extensive literature review, we identify several ways in which Hyperloop travel could transform these sectors. Potential benefits include enabling seamless multi-destination day trips, promoting culinary tourism, enhancing the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, and generating employment around Hyperloop hubs. However, Hyperloop may also reduce bookings in traditional accommodations, decrease interest in conventional air and rail travel, limit tourist exploration to destinations within the Hyperloop network, and decline in travel expenditure in a specific location. These findings have significant practical implications, providing valuable guidance to tourism and hospitality businesses and policymakers as they prepare for the commercialization of Hyperloop technology.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"102 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142267283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-02DOI: 10.1177/14673584241278451
Emilie J Rutledge
The UAE is targeting the tourism sector as part of its drive to diversify away from an overdependence on oil and is seeking to attract more nationals to the tour guide profession. The purpose of this research is to assess what factors influence the likelihood of Emirati tourism students considering this vocation. A model that incorporates Career Decision-Making Profile and Arabian Gulf Social Contract dimensions was developed. Survey results ( n = 186) show that the nature of the job is considered attractive and, traits like ‘willingness to compromise’ and ‘independent decision making’, increased the likelihood of choosing the profession. Yet, “classic public sector” job preferences and perceptions on societal sentiment toward the ‘appropriacy’ of nonconventional vocations acted as deterrents. Recommendations are to make higher education internship programs more tailored to the individual student and modify the remit of the tour guide role at government-owned sites and venues.
{"title":"The tour guide profession: An attractive option for UAE nationals majoring in tourism?","authors":"Emilie J Rutledge","doi":"10.1177/14673584241278451","DOIUrl":"https://doi.org/10.1177/14673584241278451","url":null,"abstract":"The UAE is targeting the tourism sector as part of its drive to diversify away from an overdependence on oil and is seeking to attract more nationals to the tour guide profession. The purpose of this research is to assess what factors influence the likelihood of Emirati tourism students considering this vocation. A model that incorporates Career Decision-Making Profile and Arabian Gulf Social Contract dimensions was developed. Survey results ( n = 186) show that the nature of the job is considered attractive and, traits like ‘willingness to compromise’ and ‘independent decision making’, increased the likelihood of choosing the profession. Yet, “classic public sector” job preferences and perceptions on societal sentiment toward the ‘appropriacy’ of nonconventional vocations acted as deterrents. Recommendations are to make higher education internship programs more tailored to the individual student and modify the remit of the tour guide role at government-owned sites and venues.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"48 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-29DOI: 10.1177/14673584241280121
Jinquan Zhou, Hong-Wai Ho, Zhigang Zuo, Wenjing He
This article explores the increasing convergence of the tourism industry with other sectors, emphasizing an evaluation of the convergence path and its effects on residents. 392 residents in Macau were analyzed. The results presented that the convergence path positively impacts convergence effects but negatively affects residents’ environmental perceptions. Environmental perception negatively impacts tourism effects and resident attitudes, while the industry convergence path has not significantly impacted resident attitudes. The tourism industry convergence path impacts resident attitudes by the full mediator convergence effects and environmental perceptions, where environmental perceptions have a negative impact and convergence effects have a positive influence. The demographic characteristics of residents appeared to have various environmental perceptions and attitudes to the tourism industry convergence. This research builds on current theoretical perspectives of tourism industry convergence, incorporating stakeholder theory to emphasize the important role of environmental perceptions and resident attitudes in tourism development.
{"title":"Tourism industrial convergence development: Residents’ attitude of Macau","authors":"Jinquan Zhou, Hong-Wai Ho, Zhigang Zuo, Wenjing He","doi":"10.1177/14673584241280121","DOIUrl":"https://doi.org/10.1177/14673584241280121","url":null,"abstract":"This article explores the increasing convergence of the tourism industry with other sectors, emphasizing an evaluation of the convergence path and its effects on residents. 392 residents in Macau were analyzed. The results presented that the convergence path positively impacts convergence effects but negatively affects residents’ environmental perceptions. Environmental perception negatively impacts tourism effects and resident attitudes, while the industry convergence path has not significantly impacted resident attitudes. The tourism industry convergence path impacts resident attitudes by the full mediator convergence effects and environmental perceptions, where environmental perceptions have a negative impact and convergence effects have a positive influence. The demographic characteristics of residents appeared to have various environmental perceptions and attitudes to the tourism industry convergence. This research builds on current theoretical perspectives of tourism industry convergence, incorporating stakeholder theory to emphasize the important role of environmental perceptions and resident attitudes in tourism development.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"51 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-24DOI: 10.1177/14673584241277019
Juan Gabriel Vanegas-López, Diego Alejandro López-Cadavid, Manoj Mathew, Tan Vo-Thanh, Jorge Aníbal Restrepo-Morales, Erose Sthapit
The COVID-19 pandemic severely disrupted the hotel industry, necessitating a reevaluation of competitive strategies. This study examines viable strategies for revitalizing hotel operations in the post-pandemic context, focusing on Medellín, Colombia. Using the Fuzzy Analytic Hierarchy Process (FAHP) technique, we evaluate the relative importance of different strategies and their applicability in different scenarios. The study identifies five key strategies, prioritized as follows: differentiation, service development, market penetration, liquidation, and backward integration. Our findings show that while traditional strategies such as differentiation remain highly valued, their implementation during the pandemic is challenging. The inclusion of liquidation among the top strategies indicates the severe impact of the crisis. The proposed model allows for a comprehensive assessment of strategic approaches and emphasizes the importance of adaptability in responding to unprecedented challenges. This research contributes new insights to the evaluation of competitive strategies in the context of a global crisis and provides a methodological framework that can inform strategic decision-making in the hotel industry as it copes with recovery and future uncertainties.
{"title":"Bounce-back strategies: Revitalizing the hotel industry post-pandemic","authors":"Juan Gabriel Vanegas-López, Diego Alejandro López-Cadavid, Manoj Mathew, Tan Vo-Thanh, Jorge Aníbal Restrepo-Morales, Erose Sthapit","doi":"10.1177/14673584241277019","DOIUrl":"https://doi.org/10.1177/14673584241277019","url":null,"abstract":"The COVID-19 pandemic severely disrupted the hotel industry, necessitating a reevaluation of competitive strategies. This study examines viable strategies for revitalizing hotel operations in the post-pandemic context, focusing on Medellín, Colombia. Using the Fuzzy Analytic Hierarchy Process (FAHP) technique, we evaluate the relative importance of different strategies and their applicability in different scenarios. The study identifies five key strategies, prioritized as follows: differentiation, service development, market penetration, liquidation, and backward integration. Our findings show that while traditional strategies such as differentiation remain highly valued, their implementation during the pandemic is challenging. The inclusion of liquidation among the top strategies indicates the severe impact of the crisis. The proposed model allows for a comprehensive assessment of strategic approaches and emphasizes the importance of adaptability in responding to unprecedented challenges. This research contributes new insights to the evaluation of competitive strategies in the context of a global crisis and provides a methodological framework that can inform strategic decision-making in the hotel industry as it copes with recovery and future uncertainties.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"30 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-19DOI: 10.1177/14673584241276083
Ahmed Magdy
This study introduces the creative food tourism experience (CFTE) idea to the fine-dining restaurant market, thereby broadening the understanding of food tourism. It examines the CFTE triggers and possible outcomes and also investigates the role of brand equity. It also incorporates staff cohesion as a personal environmental component and ties the balance theory to the brand experience theory by examining brand equity as a distinct outcome of CFTE. The results of a study conducted on 574 food tourists in authentic Egyptian fine dining establishments show that sensory and personal environment elements have a large and favourable impact on consumers’ CFTE, with restaurant atmosphere having the greatest influence. The results suggest that CFTE influences brand awareness, brand image, and perceived quality. Remarkably, brand trust moderates the relationship between perceived quality and brand loyalty but not the one between brand awareness, brand image, and brand loyalty. The study provided a significant contribution to restaurateurs.
{"title":"Antecedents and consequences of the creative food tourism experience: Brand equity insights","authors":"Ahmed Magdy","doi":"10.1177/14673584241276083","DOIUrl":"https://doi.org/10.1177/14673584241276083","url":null,"abstract":"This study introduces the creative food tourism experience (CFTE) idea to the fine-dining restaurant market, thereby broadening the understanding of food tourism. It examines the CFTE triggers and possible outcomes and also investigates the role of brand equity. It also incorporates staff cohesion as a personal environmental component and ties the balance theory to the brand experience theory by examining brand equity as a distinct outcome of CFTE. The results of a study conducted on 574 food tourists in authentic Egyptian fine dining establishments show that sensory and personal environment elements have a large and favourable impact on consumers’ CFTE, with restaurant atmosphere having the greatest influence. The results suggest that CFTE influences brand awareness, brand image, and perceived quality. Remarkably, brand trust moderates the relationship between perceived quality and brand loyalty but not the one between brand awareness, brand image, and brand loyalty. The study provided a significant contribution to restaurateurs.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"5 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-19DOI: 10.1177/14673584241276169
Abel Duarte Alonso, Oanh Thi Kim Vu, Santiago Velasquez, Quyen Thao Dang, Justin Matthew Pang
Embracing the underpinnings of ontological security/insecurity and the fresh start mindset, the study examines the reflections of hospitality and tourism business operators/leaders (owners/managers) in the aftermath of two severe crises affecting the ultra-peripheral region of La Palma Island. Specifically, the participants’ perceived impacts and their views regarding the medium- and long-term future of their business following COVID-19 and the recent volcanic eruption were gathered. The study used an inductive approach through semi-structured, in-depth, open-ended interviews, complemented with on-site observations and note-taking. The analysis reveals the significance of seven dimensions. For instance, the financial loss/gain, the turmoil, and dejection dimensions help deepen the understanding of the crises’ impacts. The tailoring and buoyancy dimensions underscore adaptiveness and optimism in responding to unprecedented crises, while the despondency and prudence dimensions indicate pessimism and caution. A developed framework highlights the dimensions’ contribution and theoretical and practical implications for communities facing extreme disruptive challenges.
{"title":"Reflections on a double-whammy crisis among hospitality and tourism business operators of a popular tourist destination","authors":"Abel Duarte Alonso, Oanh Thi Kim Vu, Santiago Velasquez, Quyen Thao Dang, Justin Matthew Pang","doi":"10.1177/14673584241276169","DOIUrl":"https://doi.org/10.1177/14673584241276169","url":null,"abstract":"Embracing the underpinnings of ontological security/insecurity and the fresh start mindset, the study examines the reflections of hospitality and tourism business operators/leaders (owners/managers) in the aftermath of two severe crises affecting the ultra-peripheral region of La Palma Island. Specifically, the participants’ perceived impacts and their views regarding the medium- and long-term future of their business following COVID-19 and the recent volcanic eruption were gathered. The study used an inductive approach through semi-structured, in-depth, open-ended interviews, complemented with on-site observations and note-taking. The analysis reveals the significance of seven dimensions. For instance, the financial loss/gain, the turmoil, and dejection dimensions help deepen the understanding of the crises’ impacts. The tailoring and buoyancy dimensions underscore adaptiveness and optimism in responding to unprecedented crises, while the despondency and prudence dimensions indicate pessimism and caution. A developed framework highlights the dimensions’ contribution and theoretical and practical implications for communities facing extreme disruptive challenges.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"41 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-31DOI: 10.1177/14673584241270744
Aaron Schibik, Peggy Shields, Tim Schibik
Providing consumers with safe travel and tourism offerings is of the utmost importance to marketers of travel/vacation destinations. Thus, understanding and finding new ways to entice consumers to take the plunge and book a trip is essential, especially for marketers looking to attract consumers with unique interests. This research examines an intersection between two travel and tourism offerings: packaged tours and special interest tourism. Specifically, this research looks at the effect of thematic tour group offerings on consumers’ travel intentions. It explores whether giving consumers the option of a thematic tour group might lower risk perceptions, enticing them to travel. This research also proposes that thematic tour groups reduce risk perceptions by stimulating an individual’s wanderlust.
{"title":"The effects of thematic tour groups and wanderlust on travel risk perceptions","authors":"Aaron Schibik, Peggy Shields, Tim Schibik","doi":"10.1177/14673584241270744","DOIUrl":"https://doi.org/10.1177/14673584241270744","url":null,"abstract":"Providing consumers with safe travel and tourism offerings is of the utmost importance to marketers of travel/vacation destinations. Thus, understanding and finding new ways to entice consumers to take the plunge and book a trip is essential, especially for marketers looking to attract consumers with unique interests. This research examines an intersection between two travel and tourism offerings: packaged tours and special interest tourism. Specifically, this research looks at the effect of thematic tour group offerings on consumers’ travel intentions. It explores whether giving consumers the option of a thematic tour group might lower risk perceptions, enticing them to travel. This research also proposes that thematic tour groups reduce risk perceptions by stimulating an individual’s wanderlust.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"41 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141864217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-22DOI: 10.1177/14673584241266753
Gang Li, Azyk Orozonova
Rural tourism serves as a pivotal catalyst for rural revitalization, with its trajectory influenced by diverse factors within tourist destinations. This study aims to refine the analysis of tourists’ engagement in rural tourism dimensions by leveraging perceived value theory. Focusing on the rural tourism unit of Zhengzhou, this paper employs a four-dimensional approach encompassing service perception, ecological perception, product perception, and tourists’ participation. Utilizing a Likert five-level scale questionnaire distributed in June to July 2023 and employing structural equation modelling (SEM), the study examines the interplay between tourists’ perceptions and their contribution to rural tourism participation. Findings underscore the importance of integrating perceived value theory into rural tourism analysis, enhancing understanding of key influencing factors. Notably, tourists exhibit a heightened perception of environmental quality, with service perception significantly influencing participation. Conversely, while a positive correlation exists between product and ecological perceptions, its impact on participation is comparatively weaker. These insights carry practical implications for enhancing rural tourism services and fostering greater tourist participation, thus bolstering rural revitalization efforts. This study addresses a gap in prior research by developing and validating a comprehensive model that explores the perception-participation dynamics in rural tourism contexts.
{"title":"Rural tourism perception factors: A case study in the Zhengzhou region","authors":"Gang Li, Azyk Orozonova","doi":"10.1177/14673584241266753","DOIUrl":"https://doi.org/10.1177/14673584241266753","url":null,"abstract":"Rural tourism serves as a pivotal catalyst for rural revitalization, with its trajectory influenced by diverse factors within tourist destinations. This study aims to refine the analysis of tourists’ engagement in rural tourism dimensions by leveraging perceived value theory. Focusing on the rural tourism unit of Zhengzhou, this paper employs a four-dimensional approach encompassing service perception, ecological perception, product perception, and tourists’ participation. Utilizing a Likert five-level scale questionnaire distributed in June to July 2023 and employing structural equation modelling (SEM), the study examines the interplay between tourists’ perceptions and their contribution to rural tourism participation. Findings underscore the importance of integrating perceived value theory into rural tourism analysis, enhancing understanding of key influencing factors. Notably, tourists exhibit a heightened perception of environmental quality, with service perception significantly influencing participation. Conversely, while a positive correlation exists between product and ecological perceptions, its impact on participation is comparatively weaker. These insights carry practical implications for enhancing rural tourism services and fostering greater tourist participation, thus bolstering rural revitalization efforts. This study addresses a gap in prior research by developing and validating a comprehensive model that explores the perception-participation dynamics in rural tourism contexts.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"80 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141737148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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