Wei-Wei Qiu , Hai-Tao Yu , Pearl M.C. Lin , Wai Ching Wilson AU
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Evaluating rural homestay accommodations in China using the hospitality index: An online review–based approach
Hospitality’s central role in the tourism experience is well documented. However, traditional methods of hospitality measurement fail to capture tourists’ multi-dimensional experiences and the varying impacts of hospitality dimensions on individuals’ behavior. This study employed a big data–based mixed method approach, integrating grounded theory, natural language processing, and multiple linear regression. 68,421 online reviews of rural homestays were analyzed to investigate guests’ hospitality experiences. Findings showed that rural homestay hospitality comprises four dimensions: material objects, services, information, and emotions. The devised rural homestay hospitality index significantly influenced property ratings, with different hospitality dimensions having unique effects. The outcomes of this study hold implications for product creation, guest satisfaction, and the development of evaluation systems for rural homestays.
期刊介绍:
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.