科威特捐助者使用基于众筹的宗教基金模式的意愿:技术接受和使用统一理论(UTAUT)模型的应用

IF 3.1 Q2 BUSINESS Journal of Islamic Marketing Pub Date : 2024-06-04 DOI:10.1108/jima-01-2023-0022
Meshari Al-Daihani, Ahmad Sufian Che Abdullah, Azian Madun
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引用次数: 0

摘要

本研究旨在探讨影响科威特个人参与基于宗教基金的众筹模式的意向的因素。本研究采用了技术接受和使用统一理论(UTAUT)模型。数据通过在线问卷调查收集,调查对象为科威特宗教基金机构的 419 名捐赠者。研究结果表明,绩效预期、努力预期、社会影响和便利条件对基于宗教基金的众筹项目的行为意向具有积极影响。据作者所知,本文是第一篇使用UTAUT模型探讨科威特宗教基金众筹的文章。需要对科威特的宗教基金捐赠行为进行更多的研究,特别是关于最近越来越流行的众筹。因此,本文旨在填补这一空白,为该领域贡献新的见解。
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Donors’ intentions to use crowdfunding-based waqf model in Kuwait: application of unified theory on acceptance and use of technology (UTAUT) model

Purpose

This study aims to examine the factors that affect individuals’ intentions of participating in waqf-based crowdfunding model in Kuwait.

Design/methodology/approach

This study adopted the unified theory of acceptance and use of technology (UTAUT) model. The data were collected by online questionnaire survey based on 419 donors in waqf institutions in Kuwait. The data were analysed using the partial least squares structural equation modelling technique.

Findings

The results illustrate that performance expectancy, effort expectancy, social influence and facilitating condition positively affect behavioural intention towards waqf-based crowdfunding projects.

Practical implications

The paper presents an alternative source for waqf institutions to raise capital to develop waqf assets in majority and minority Muslim countries. The findings of this study hold significant implications for government officials and policymakers.

Originality/value

To the best of the authors’ knowledge, this paper is the first to explore waqf crowdfunding in Kuwait using the UTAUT model. There needs to be more research on waqf-giving behaviour in Kuwait, particularly concerning crowdfunding, which has become more popular recently. Thus, this paper aims to address this gap and contribute new insights to the field.

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来源期刊
CiteScore
8.40
自引率
28.10%
发文量
80
期刊介绍: Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
期刊最新文献
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