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引用次数: 0
摘要
目的 本综述论文基于对已发表的有关清真旅游顾客满意度的文献进行的二次研究,旨在调查、分析和总结目前关于这一主题的已知内容,并为未来可能了解的内容提供未来方向。数据提取使用了在线数据库,即 Scopus、Web of Science 和 Google Scholar。调查数据包括截至 2023 年 7 月发表的文章。这是旅游业中一个有趣的子集,具有潜力。最近的研究通过强调清真旅游中顾客满意度最重要的方面,以及最突出的理论、发表的作者、期刊和研究差距,揭示了顾客满意度在清真旅游中的重要性。在本研究的最后,我们根据这些思路提出了未来研究的建议。 原创性/价值 本研究探讨了顾客满意度在清真旅游中的概念演变、潜力以及在后风俗世界中富有成效的应用。本研究在新的背景下提供了耐人寻味的背景数据和富有洞察力的知识。本研究讨论了一项全面调查,包括学术和管理后果。
Customers’ satisfaction as a critical success factor in halal tourism: literature review and research agenda
Purpose
This review paper is based on secondary research of published literature on customer’s satisfaction in halal tourism to investigate, analyze and summarize what is already known about this current topic and to provide future directions about what could be known in the future.
Design/methodology/approach
This qualitative study follows a systematic approach, using the PRISMA protocol. Online databases, namely, Scopus, Web of Science and Google Scholar, were used for the data extraction. The data under investigation include articles published till July 2023.
Findings
However, an academic exploration of the burgeoning customer’s satisfaction with halal tourism is just getting started. It is an interesting subset of the tourism industry with potential. Recent studies have shed light on the importance of customers’ satisfaction in halal tourism by highlighting its most important aspects, as well as the most prominent theories, published authors, journals and research gaps. Toward the end of this study, suggestions for future research are made along these lines.
Originality/value
This study examines the conceptual evolution, potential and fruitful application of customers’ satisfaction in halal tourism in the postpandemic world. This study provides intriguing contextual data and insightful knowledge presented in a new context. This study discusses a comprehensive investigation and includes both academic and managerial consequences.
期刊介绍:
Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.