数字营销模式的实施、影响和前景

Nino Tchanturia, Rusudan Dalakishvili, Z. Mushkudiani, Ekaterine Gulua
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引用次数: 0

摘要

本文旨在研究数字营销模式及其影响。一方面是为了应对新的数字时代,另一方面是由于新营销方法的出现。企业需要使用不同的模式来控制数字营销计划。由于对数字营销模式的需求日益增长,他们调查了目前正在使用的模式,以及是否有可能向市场提供一种新模式,为营销人员提供便利。他们根据一家使用不同数字工具的公司创建了一个新模型。营销人员在制定数字营销战略、进行审计或审查在线传播时,可以从模型中了解有用的信息。公司领导者必须意识到,他们在过去一年中采用的营销策略在当前条件下将无法奏效,这意味着他们应根据当前趋势进行调整。
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Implementing of digital models in marketing, impact and perspectives
The paper aims to study digital marketing models and their impact. Partly in response to the new digital age and partly due to the emergence of new marketing methods. Companies need to use different models to control their digital marketing plans. Due to the growing need for digital marketing models, they have investigated what models are in use today and whether it is possible to offer a new model to the market to make things easier for marketers. A new model was created based on one of the companies that use different digital tools. Marketers can learn helpful information from models when developing a digital marketing strategy, conducting an audit, or reviewing online communications. Company leaders must be aware that the marketing strategies they have adopted in the past year will not work under current conditions, which means they should be adapted to current trends.
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