DEMOGRAPHIC AND PSYCHOGRAPHIC STUDY AND DEMAND ANALYSIS OF RURAL CONSUMERS IN POST LIBERALISATION ERA

The economic situation of rural residents has changed since economic liberalization, and they are no longer considered impoverished individuals. Rural residents income has increased significantly during the past few years. The information revolution and rural residents rising educational levels have made them aware of many of the newest product offerings. Cultural disparities with their urban counterparts began to fade in a market that was semi-homogeneous for many durable and non-durable businesses. Reduce and attitude had significantly shifted. Teenagers from rural areas try to act like their metropolitan counterparts. A significant shift in lifestyle has occurred, with a growing number of people becoming self-conscious. Social class lines become less distinct. Rural consumers could now easily get commodities thanks to the extensive distribution network of various businesses, which contributed to the rise of rural consumerism. In summary, the paper covers various psychographic and demographic studies as well as an analysis of rural customers demand throughout the post-liberalization era. KEY WORDS: Demand Analysis, Economic Liberalization, psychographic and demographic studies, Rural Consumer