TRACING THE MAGNITUDE OF PUBLICATION ON CORPORATE SOCIAL RESPONSIBILITY 2010-2023: A BIBLIOMETRICS ANALYSIS

Purpose- This study is designed to examine the bibliometrics analysis of existing studies with VOSviewer to provide a perspective to researchers who will work on corporate social responsibility. The objective of this study to investigates current trend in this area of research, what the related concepts are that affect CSR and to investigate the literature in this context. Methodology- The current research study was selected in the span of 2010 to 2023 and the total number of research papers published during this period was 235. Findings- The results of analysis determine that first study dealing with CSR theme was published in 1991. Afterwards, another study was published in 2003, 2006, 2008,2009,2010,2012,2013,11 studies were published in 2015 and 14 studies in 2016. After 2022 number of studies increased, 24 countries are represented in this research topic. It is observed that the prominent countries are China (29), Spain (23), United States (23), and Malaysia (19). In keyword analysis, the keywords that appeared most were Corporate social responsibility (total link strength 237) Financial performance (total link strength 166) Economic and social effect (total link strength 124). Conclusion- The study indicates that CSR has become a buzzword in the business world. Companies are not only expected to be profitable but also to be ethical and socially conscious. When a company integrates CSR into their business operation both social and financial target becomes easier and resulting in better financial performance.