使用 SWOT 分析方法制定 PT SimpleFi Teknologi Indonesia (AwanTunai) 面对 P2P 借贷业务竞争的业务战略

Zefania Mikha Manurung, Sonja Andarini
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摘要

金融科技(Fintech)是技术进步在金融领域产生的影响之一,P2P 网络借贷就是其中之一。P2P 借贷是一种联合融资的金融科技,它提供金融服务,将出借人和借款人在线联系在一起。AwanTunai 就是从事这项业务的公司之一。最近,P2P 借贷业务发展迅速,因为公众非常需要它来方便快捷地满足资金需求。因此,本研究的目的是利用 SWOT 分析方法为 AwanTunai 制定适当的业务战略建议,以应对 P2P 网络借贷业务的竞争。研究结果表明,优势-机会(SO)战略是 AwanTunai 占主导地位的 SWOT 战略,建议的战略是保持 AwanTempo 的低管理成本,以便在印尼社会对网络借贷的兴趣日益浓厚的情况下,继续成为客户的首选。
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Perumusan Strategi Bisnis pada PT SimpleFi Teknologi Indonesia (AwanTunai) dalam Menghadapi Persaingan Bisnis P2P Lending dengan Menggunakan Metode Analisis SWOT
Financial technology or Fintech is one of the effects of technological advances in the financial sector, and one of them is P2P Lending. P2P lending is a joint funding fintech that provides financial services to bring together lenders and borrowers online. One of the companies that is operating in this business is AwanTunai. The P2P lending business has recently grown rapidly because it is in great demand by the public to get funding needs easily and instantly. Therefore, the purpose of this study is to formulate appropriate business strategy recommendations for AwanTunai in dealing with P2P lending business competition using the SWOT analysis method. The results obtained from this research indicate that the Strength-Opportunities (SO) strategy is the dominant SWOT strategy for AwanTunai, and the recommended strategy is to maintain low administrative costs at AwanTempo to continue being the preferred choice for customers amidst the increasing interest in online lending in Indonesian society.
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