THE INFLUENCE OF SOCIAL MEDIA ON TANZANIAN HIGHER LEARNING STUDENTS PERFORMANCE

Purpose- This study aimed to analyze the influence of social media on Tanzanian higher learning students’ performance. It specifically examined the influence of social media on students' academic performance. Methodology- The multiple regression analysis was used to analyze data collected from the Institute of Social Work where 94 questionnaires were involved in the field. Findings- Three hypotheses were tested and results demonstrated that the Benefit of Using Social Media and Academic Performance (BUSM) and the Effect of Using Social Media and Academic Performance (EUSM) have a positive influence on both dimensions of academic performance while Awareness of Time Wastage on Social Media (ATWSM) reviled that there is no relationship with students’ academic performance. Conclusion- Therefore, this article concludes that despite the significant influence of social media, students should make proper use of social media to improve academic performance.