2019年至2021年在Facebook上分享的HPV疫苗相关文章：COVID 是否有所作为？

PEC innovation Pub Date : 2024-06-04 DOI:10.1016/j.pecinn.2024.100301

L. Aubree Shay , Ashley McKenzie , Elaine Avshman , Lara S. Savas , Ross Shegog

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引用次数: 0

摘要

目的建议儿童从 9 岁开始接种 HPV 疫苗，以预防多种癌症。许多家长会通过 Facebook 来获取健康信息。本研究描述了在COVID-19大流行期间，Facebook上分享的HPV疫苗相关文章的变化。方法使用社交媒体分析工具Buzzsumo收集Facebook上分享的HPV相关文章（2019-2021年），并使用内容分析法进行分析。文章按照价值、错误信息、证据类型、说服策略和框架进行分类。我们对这些数据进行了量化，并检验了不同文章年份之间的差异。2021 年，正面信息显著增加（72% 对比 2019/2020 年的 44%；p <0.01），错误信息从 2019 年的 50%下降到 2021 年的 24%（p = 0.04）。尽管 2021 年的参与度有所下降，但仍观察到更多积极的 HPV 疫苗信息，尽管四分之一的文章仍包含错误信息。我们的研究首次分析了 Facebook 上链接的 HPV 相关文章，并评估了大流行期间的差异。

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HPV vaccine-related articles shared on Facebook from 2019 to 2021: Did COVID make a difference?

Objective

HPV vaccination is recommended for children beginning at age 9 to prevent several types of cancer. Many parents turn to Facebook for health information. This study describes changes in HPV vaccine-related articles shared on Facebook amidst the COVID-19 pandemic.

Methods

HPV-related articles shared on Facebook (2019–2021) were collected using Buzzsumo, a social media analytics tool and analyzed using content analysis. Articles were categorized by valence, misinformation, evidence types, persuasive tactics, and framing. We quantified these data and tested for difference by article year.

Results

Of the 138 included articles, 51% had positive valence towards the vaccine and 36% had negative valence. In 2021, there was a significant increase in positive messaging (72% vs. 44% in 2019/2020; p < 0.01) and misinformation decreased from 50% in 2019 to 24% in 2021 (p = 0.04). Persuasive strategies were more common in 2019 than in later years.

Conclusion

Despite decreased engagement in 2021, more positive HPV vaccine messaging was observed, although a quarter of articles still contained misinformation. Our results can inform strategies for communicating with parents about the HPV vaccine.