Unveiling the human–robot encounter: guests’ perspectives on smart hotel experience

Purpose This study aims to investigate guests’ experience and perceptions in smart hotels, with a primary focus on the human−robot experience. Design/methodology/approach Utilizing a thematic analysis using the inductive-deductive approach, 546 reviews from Chinese smart hospitality guests, sourced from Ctrip, were examined. Findings This study identified five highest-level categories reflecting guests’ perceptions of smart hotels service with themes and subthemes of utilitarian gratification (smart servicescape and smart service quality), sensual gratification (novelty and coolness), social gratification (social presence and social interaction), experiential gratification (functional and emotional experiential value) and satisfaction. Originality/value This research enriches the current understanding of guests’ experience within smart hotels, focusing on the human−robot interaction. The findings offer insightful implications for the enhancement of smart hotels, specifically in terms of smart facility offerings, service delivery and overall customer experience.