数字存在对新兴视觉艺术家职业生涯的影响

Loizos Petrides, Madalena Vila de Brito
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摘要

本文探讨了数字展示对新兴视觉艺术家职业生涯的重要性。研究首先探讨了艺术家如何管理他们的数字存在,随后通过应用由四个目标(品牌、参与、网络和转换)组成的模型,分析了数字存在对他们职业生涯的影响。研究采用了定性方法,对处于早期或新兴职业阶段的插画家进行了访谈。研究结果表明,在数字平台上的有效存在不仅需要制作和展示艺术作品,还需要管理艺术品牌、与受众互动并利用网络机会。研究还发现,艺术家需要通过在实体世界中的互动来补充他们在数字平台上的存在,从而增加职业发展的机会。本文是继研究视觉艺术家作为品牌管理者的文献之后,对有关艺术家如何建立成功职业生涯的知识体系的又一补充。
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The Impact of Digital Presence on the Careers of Emerging Visual Artists
This paper investigates the importance of digital presence for the emerging visual artists’ careers. The study first examines how artists manage their digital presence and subsequently analyzes the impact of this presence on their careers by applying a model that consists of four objectives (branding, engagement, networking, and conversion). A qualitative method was employed, and interviews were conducted with illustrators at an early or emerging career stage. The findings demonstrate that an effective presence on digital platforms requires not only producing and showing artistic work but also managing an artistic brand, engaging with the audience, and making use of networking opportunities. It is also established that artists need to complement their digital presence with interactions in the physical world to increase the chances for advancing their careers. This paper follows the literature that studies the visual artist as brand manager and adds to the body of knowledge on how artists build successful careers.
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