{"title":"滑稽 \"政治:印度的脱口秀政治喜剧、公众参与、批判性思维和意见分享","authors":"Keya Saxena, S. Ofori-Parku","doi":"10.1177/09732586241252201","DOIUrl":null,"url":null,"abstract":"This study hypothesised that (a) exposure to online comedy about political issues promotes public engagement, critical thinking, and opinion sharing; (b) the relationship between exposure to online comedy and the dependent variables is mediated by self-perception of critical thinking on religious freedom (as an example of social justice issues); and (c) the relationship between online comedy and dependent variables (perception of public engagement and opinion leadership) is moderated by individuals’ self-reported political leaning. A post-test-only between-subject experimental design with a control group was conducted using a sample drawn from an online panel ( N = 576). The treatment group was shown a video of political stand-up comedy and asked about their perceptions of public engagement, critical thinking, and opinion sharing. The control group did not view any videos before answering the questionnaire. It was observed that viewing online political comedy is associated with lower self-reported public engagement and opinion leadership on digital platforms. The results of this study in a non-Western developing country context indicate a positive relationship between exposure to online political comedy and public engagement, critical thinking, and opinion sharing.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"‘Funny’ Politics: Stand-up Political Comedy, Public Engagement, Critical Thinking, and Opinion Sharing in India\",\"authors\":\"Keya Saxena, S. Ofori-Parku\",\"doi\":\"10.1177/09732586241252201\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study hypothesised that (a) exposure to online comedy about political issues promotes public engagement, critical thinking, and opinion sharing; (b) the relationship between exposure to online comedy and the dependent variables is mediated by self-perception of critical thinking on religious freedom (as an example of social justice issues); and (c) the relationship between online comedy and dependent variables (perception of public engagement and opinion leadership) is moderated by individuals’ self-reported political leaning. A post-test-only between-subject experimental design with a control group was conducted using a sample drawn from an online panel ( N = 576). The treatment group was shown a video of political stand-up comedy and asked about their perceptions of public engagement, critical thinking, and opinion sharing. The control group did not view any videos before answering the questionnaire. It was observed that viewing online political comedy is associated with lower self-reported public engagement and opinion leadership on digital platforms. The results of this study in a non-Western developing country context indicate a positive relationship between exposure to online political comedy and public engagement, critical thinking, and opinion sharing.\",\"PeriodicalId\":43888,\"journal\":{\"name\":\"Journal of Creative Communications\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2024-06-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Creative Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/09732586241252201\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Creative Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09732586241252201","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
‘Funny’ Politics: Stand-up Political Comedy, Public Engagement, Critical Thinking, and Opinion Sharing in India
This study hypothesised that (a) exposure to online comedy about political issues promotes public engagement, critical thinking, and opinion sharing; (b) the relationship between exposure to online comedy and the dependent variables is mediated by self-perception of critical thinking on religious freedom (as an example of social justice issues); and (c) the relationship between online comedy and dependent variables (perception of public engagement and opinion leadership) is moderated by individuals’ self-reported political leaning. A post-test-only between-subject experimental design with a control group was conducted using a sample drawn from an online panel ( N = 576). The treatment group was shown a video of political stand-up comedy and asked about their perceptions of public engagement, critical thinking, and opinion sharing. The control group did not view any videos before answering the questionnaire. It was observed that viewing online political comedy is associated with lower self-reported public engagement and opinion leadership on digital platforms. The results of this study in a non-Western developing country context indicate a positive relationship between exposure to online political comedy and public engagement, critical thinking, and opinion sharing.
期刊介绍:
The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.