SOCIAL AND ECONOMIC PRINCIPLES OF HEALTHY LIFESTYLE FORMATION AMONG EMPLOYEES OF HIGHER MEDICAL EDUCATION INSTITUTIONS

In recent years, there has been a sharp decline in the population of Ukraine. For this reason, the promotion of measures aimed at maintaining and improving health is becoming increasingly important. Its implementation requires financial and social support from the state, which is essential. The purpose of this study is to determine the impact of economic and social factors on the adherence to a healthy lifestyle by medical school staff and future doctors. Methodology. The study involved 73 respondents in the age groups of 22-24 and 25-35, of whom 37 were students of 4-6 years of KNMU; 26 were KNMU educators and 10 were educators from V. N. Karazin KNU. The sociological research was conducted by means of a survey. The questionnaire was distributed using Google forms in the relevant groups on Viber, Telegram and Instagram. Results. When analysing the data of the study, the following data were obtained: the observance of a healthy lifestyle is mainly influenced by the lack of financial support, the lack of preferential conditions for the purchase of season tickets or sports equipment. In addition, there is a lack of safe places for mass sports and/or physical culture. Another factor that has a significant impact on the observance of a healthy lifestyle is insufficient health education, as none of the respondents mentioned the implementation of educational activities to clarify the importance and benefits of maintaining and improving one's health and the degree of responsibility that the individual bears. At the same time, the data obtained point to a number of issues that need to be addressed: firstly, it is necessary to improve the legal framework to ensure compliance with a healthy lifestyle; secondly, it is essential to implement measures to support and promote the maintenance of health, in particular the abandonment of bad habits. It is also advisable to provide funding for the creation of safe places for mass sports/physical culture and assistance in the provision of subscriptions and necessary sports equipment on preferential terms. Conclusion. Thus, summarising the above information, it can be concluded that the issue of supporting a healthy lifestyle requires close attention from the state, justification for attracting economic resources and society as a whole. The data obtained are a prerequisite for the development of measures to promote a healthy lifestyle, in particular the promotion and clarification of the positive consequences of observing and maintaining health, with mandatory visual confirmation and clear justification of this statement. At the same time, in order to implement this line of action, it is necessary to take into account the experience of the countries of the European Union, especially with regard to the improvement of the regulatory and legal framework.