寻找国会声音:芬诺悖论与 2017 年国会棒球枪击案后的国会公共关系

Joel Lansing Reed
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摘要

关于国会公共关系的研究一直很有限,而且主要集中在个别议员和他们的选民之间的关系上,而不是国会作为一个机构。与其他组织不同,美国国会缺乏一种有凝聚力的组织认同,议员们经常 "与国会对着干",或分化为党派阵营。2017年6月14日,枪手詹姆斯-霍奇金森(James Hodgkinson)向正在为一年一度的 "国会慈善棒球赛"(Congressional Baseball Game for Charity)进行训练的共和党国会议员、他们的工作人员及其家庭成员开火,这是国会议员之间两党友谊的一个罕见但由来已久的传统。在随后的几天里,参众两院的议员们通过声明、采访、会场发言和社交媒体帖子对袭击事件做出了回应。我从组织声音和组织认同的角度分析了其中 106 条信息。我认为,通过将袭击定位为对国会和美国娱乐活动纯洁性的攻击,议员们拒绝了党派对袭击的诬陷,同时支持共同拒绝政治暴力。最重要的是,议员们在国会中形成了一种具有凝聚力的两党认同,这种认同与议员间情感两极分化和社会资本下降的主流趋势形成了对立。这项研究说明了灾难后恢复性修辞的构成潜力,以及从国会公共关系的制度理解中获得的独特见解。
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Finding congressional voice: Fenno’s paradox and congressional public relations in the aftermath of the 2017 congressional baseball shooting
Scholarship on congressional public relations has been limited and largely focused on the relationships between individual members and their constituents rather than on Congress as an institution. Unlike other organizations, the United States Congress lacks a cohesive organizational identity, with members often “running against Congress” or bifurcated into partisan camps. On June 14th, 2017, shooter James Hodgkinson opened fire on Republican members of Congress, their staff, and members of their families as they practiced for the annual Congressional Baseball Game for Charity, a rare but long-standing tradition of bipartisan camaraderie among members. In the days that followed, members in both chambers responded to the attack through statements, interviews, floor speeches, and social media posts. I analyze 106 of these messages through the lenses of organizational voice and organizational identity. I argue that by positioning the attack as an assault on Congress and on the purity of America’s pastime, members rejected partisan framings of the attack while espousing a shared rejection of political violence. Most importantly, members constituted a cohesive, bipartisan identity for Congress that stood in opposition to dominant trends of affective polarization and declining social capital among members. The study illustrates the constitutive potential of restorative rhetoric following a disaster and the unique insights to be gleaned from an institutional understanding of congressional public relations.
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