Pub Date : 2024-06-06DOI: 10.1177/2046147x241256478
Joel Lansing Reed
Scholarship on congressional public relations has been limited and largely focused on the relationships between individual members and their constituents rather than on Congress as an institution. Unlike other organizations, the United States Congress lacks a cohesive organizational identity, with members often “running against Congress” or bifurcated into partisan camps. On June 14th, 2017, shooter James Hodgkinson opened fire on Republican members of Congress, their staff, and members of their families as they practiced for the annual Congressional Baseball Game for Charity, a rare but long-standing tradition of bipartisan camaraderie among members. In the days that followed, members in both chambers responded to the attack through statements, interviews, floor speeches, and social media posts. I analyze 106 of these messages through the lenses of organizational voice and organizational identity. I argue that by positioning the attack as an assault on Congress and on the purity of America’s pastime, members rejected partisan framings of the attack while espousing a shared rejection of political violence. Most importantly, members constituted a cohesive, bipartisan identity for Congress that stood in opposition to dominant trends of affective polarization and declining social capital among members. The study illustrates the constitutive potential of restorative rhetoric following a disaster and the unique insights to be gleaned from an institutional understanding of congressional public relations.
关于国会公共关系的研究一直很有限，而且主要集中在个别议员和他们的选民之间的关系上，而不是国会作为一个机构。与其他组织不同，美国国会缺乏一种有凝聚力的组织认同，议员们经常 "与国会对着干"，或分化为党派阵营。2017年6月14日，枪手詹姆斯-霍奇金森（James Hodgkinson）向正在为一年一度的 "国会慈善棒球赛"（Congressional Baseball Game for Charity）进行训练的共和党国会议员、他们的工作人员及其家庭成员开火，这是国会议员之间两党友谊的一个罕见但由来已久的传统。在随后的几天里，参众两院的议员们通过声明、采访、会场发言和社交媒体帖子对袭击事件做出了回应。我从组织声音和组织认同的角度分析了其中 106 条信息。我认为，通过将袭击定位为对国会和美国娱乐活动纯洁性的攻击，议员们拒绝了党派对袭击的诬陷，同时支持共同拒绝政治暴力。最重要的是，议员们在国会中形成了一种具有凝聚力的两党认同，这种认同与议员间情感两极分化和社会资本下降的主流趋势形成了对立。这项研究说明了灾难后恢复性修辞的构成潜力，以及从国会公共关系的制度理解中获得的独特见解。
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Pub Date : 2024-02-13DOI: 10.1177/2046147x241230055
Michal Chmiel, Raluca Moise
In the current context of the undergraduate PR academic education in the United Kingdom degrees being shut down or merged with other communication disciplines, the present essay represents a timely reflection on the results and internal incoherence of PR education provision in the United Kingdom. Starting from the key idea that public relations is a mature occupation and academic social discipline, we developed a thorough analysis of PR fields, where we analysed the intra- and inter-dynamics between these various types of fields, aiming at identifying the main issues that impact the teaching of PR and its academic expressions. Drawn from the field analysis, we then focused on two key trends which currently shape the undergraduate PR education in the UK to recommend changes to the process of curriculum development that reconstructs the social value of Public Relations.
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Pub Date : 2024-02-13DOI: 10.1177/2046147x241230055
Michal Chmiel, Raluca Moise
In the current context of the undergraduate PR academic education in the United Kingdom degrees being shut down or merged with other communication disciplines, the present essay represents a timely reflection on the results and internal incoherence of PR education provision in the United Kingdom. Starting from the key idea that public relations is a mature occupation and academic social discipline, we developed a thorough analysis of PR fields, where we analysed the intra- and inter-dynamics between these various types of fields, aiming at identifying the main issues that impact the teaching of PR and its academic expressions. Drawn from the field analysis, we then focused on two key trends which currently shape the undergraduate PR education in the UK to recommend changes to the process of curriculum development that reconstructs the social value of Public Relations.
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Pub Date : 2024-02-09DOI: 10.1177/2046147x241232753
Naíde Müller
Although there is evidence that perceived authenticity has a positive impact on corporate reputation, the implications of authenticity in activist communication for social change have not been addressed. Within a sociocultural theoretical approach this paper provides an ethnographic account of how and why human rights activists enact authenticity and aims to better understand the implications of authenticity in activist communication oriented towards social change. An ethnographic study was carried out during 6 months, with two human rights activist organizations. In addition to participant observation, documents produced by the organizations were also analyzed and twenty-five semi-structured interviews were carried out. The role of authenticity in the public relations activities of this organizations was observed at two main levels: (a) as an intentional strategic choice and, (b) as a challenge or resistance to dominant discourses. Findings place authenticity as a strategic component of activist public relations illustrating the contributions of the field for civic participation dynamics.
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Pub Date : 2024-02-09DOI: 10.1177/2046147x241232753
Naíde Müller
Although there is evidence that perceived authenticity has a positive impact on corporate reputation, the implications of authenticity in activist communication for social change have not been addressed. Within a sociocultural theoretical approach this paper provides an ethnographic account of how and why human rights activists enact authenticity and aims to better understand the implications of authenticity in activist communication oriented towards social change. An ethnographic study was carried out during 6 months, with two human rights activist organizations. In addition to participant observation, documents produced by the organizations were also analyzed and twenty-five semi-structured interviews were carried out. The role of authenticity in the public relations activities of this organizations was observed at two main levels: (a) as an intentional strategic choice and, (b) as a challenge or resistance to dominant discourses. Findings place authenticity as a strategic component of activist public relations illustrating the contributions of the field for civic participation dynamics.
{"title":"Challenge or resist dominant discourses: Authenticity as a strategic component of activist public relations","authors":"Naíde Müller","doi":"10.1177/2046147x241232753","DOIUrl":"https://doi.org/10.1177/2046147x241232753","url":null,"abstract":"Although there is evidence that perceived authenticity has a positive impact on corporate reputation, the implications of authenticity in activist communication for social change have not been addressed. Within a sociocultural theoretical approach this paper provides an ethnographic account of how and why human rights activists enact authenticity and aims to better understand the implications of authenticity in activist communication oriented towards social change. An ethnographic study was carried out during 6 months, with two human rights activist organizations. In addition to participant observation, documents produced by the organizations were also analyzed and twenty-five semi-structured interviews were carried out. The role of authenticity in the public relations activities of this organizations was observed at two main levels: (a) as an intentional strategic choice and, (b) as a challenge or resistance to dominant discourses. Findings place authenticity as a strategic component of activist public relations illustrating the contributions of the field for civic participation dynamics.","PeriodicalId":505827,"journal":{"name":"Public Relations Inquiry","volume":"8 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139850347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-16DOI: 10.1177/2046147x231222031
D. Tilson
This study extends the historical record of faith/spirituality-inspired social activism, an under-explored area of advocacy, by examining such campaigning for environmental and animal rights and the worldview and model of public relations that guide such efforts. A combination of qualitative methods was used to obtain data on public relations as conceptualized and practiced including a textual analysis of historical material and institutional media. Throughout history faith/spirituality has inspired Indigenous peoples, governments, and individuals to advocate for environmental and animal rights, playing a central role in the formation and practice of a worldview, caritas, embracing an approach to relationship-building – covenantal stewardship – that guides behavior in a pro-social manner toward an inclusive set of “publics” – humans living, unborn, and ancestral, animals, and the natural world as well as alternative views of public relations. Moreover, individuals of faith/spirituality have created NGOs to institutionalize such activism. The influence of faith/spirituality upon environmental and animal rights activism points toward a re-thinking of the nature of public relations and its “publics” given emerging sensitivities to the principles of inclusion necessary for the harmonious functioning of society and requires a new definition, worldview, and model of practice.
{"title":"All creatures great and small: Faith, spirituality, environmental-animal rights activism and public relations as covenantal stewardship","authors":"D. Tilson","doi":"10.1177/2046147x231222031","DOIUrl":"https://doi.org/10.1177/2046147x231222031","url":null,"abstract":"This study extends the historical record of faith/spirituality-inspired social activism, an under-explored area of advocacy, by examining such campaigning for environmental and animal rights and the worldview and model of public relations that guide such efforts. A combination of qualitative methods was used to obtain data on public relations as conceptualized and practiced including a textual analysis of historical material and institutional media. Throughout history faith/spirituality has inspired Indigenous peoples, governments, and individuals to advocate for environmental and animal rights, playing a central role in the formation and practice of a worldview, caritas, embracing an approach to relationship-building – covenantal stewardship – that guides behavior in a pro-social manner toward an inclusive set of “publics” – humans living, unborn, and ancestral, animals, and the natural world as well as alternative views of public relations. Moreover, individuals of faith/spirituality have created NGOs to institutionalize such activism. The influence of faith/spirituality upon environmental and animal rights activism points toward a re-thinking of the nature of public relations and its “publics” given emerging sensitivities to the principles of inclusion necessary for the harmonious functioning of society and requires a new definition, worldview, and model of practice.","PeriodicalId":505827,"journal":{"name":"Public Relations Inquiry","volume":" 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139620514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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