FOTOGRAFI PADA ERA DISRUPSI: ARTIFICIAL INTELLIGENCE SEBAGAI REFERENSI DALAM MENGEMBANGKAN IDE KREATIF FOTOGRAFI

Photography in the Era of Disruption: Artificial Intelligence as a Reference in Developing Creative Photography Ideas. This research explores various ways in which AI is integrated into the creative process of photography, including the use of AI for image analysis, pattern recognition, and even visual composition. The study discusses the role of Artificial Intelligence (AI) technology in the modern photography industry, particularly in the context of creative idea development. With the emergence of the digital era and technological disruption, photography has undergone significant transformation. Through literature review and case studies, this research explores the use of AI in enhancing creativity and innovation in photography, as well as its implications for the paradigm of creative ideas in photography creation. The research method used was qualitative with a descriptive approach. This study highlights the adaptation to the development of AI technology in the photography industry, as well as its potential to enrich visual experiences and create innovative new ideas. The conclusion of this research is that Artificial Intelligence can be used as a medium to provide references and inspiration in the development of conceptual photography ideas.