Lucas Silva Barreto, Vérica Freitas, Verônica Angélica Freitas de Paula
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Sustainable supply chain innovation and market performance: The role of sensing and innovation capabilities
The involvement of supply chains in the creation of competitive advantages can drive change and innovation, particularly when considering the current need for sustainable practices in line with the demands of the consumer market. In this context, this study aims to investigate the impact of the dynamic capabilities of market sensing and innovation on sustainable innovation practices in supply chains and on market performance. For this, a survey was performed with 137 Brazilian experts in supply chain management using Structural Equation Modeling. We found a positive impact of the dynamic capabilities of market sensing and innovation on sustainable innovation practices in supply chains and on market performance. The investigation indicated paths for the adoption of a multilevel theoretical perspective based on the exploration of dynamic capabilities in line with marketing objectives.
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