食品副产品的第二次生命:消费者对回收披萨的购买意向和支付意愿

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2024-06-10 DOI:10.1016/j.clrc.2024.100198
Giulia Chiaraluce , Deborah Bentivoglio , Alessia Del Conte , Maria Raquel Lucas , Adele Finco
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引用次数: 0

摘要

欧洲面临的挑战之一是从线性经济体系过渡到循环经济,即废物和资源的回收和再生。农业食品行业的升级再循环做法是解决巨大的食品浪费问题的最有前途的办法之一。然而,消费者对使用升级再造成分制作的食品的了解仍然很少,这限制了消费者对这些食品的接受程度,也为这些食品在市场上取得成功设置了重要障碍。本研究的目的是通过应用对数模型、区间回归和或然估价,确定影响意大利消费者对富含高价值蔬菜副产品的特定升级再造食品的购买意向和支付意愿的因素。结果表明,人们对升级再造和循环经济的了解仍然有限。已经了解升级再造的创新型消费者、没有食品新恐慌症的消费者以及对循环利用持积极态度的消费者更愿意购买升级再造产品。同时,那些已经意识到食品工业会产生大量废弃物并对循环利用持积极态度的女性,也更愿意为特定的升级再造食品买单。最后,我们的样本证明,她们愿意为可再循环的冷冻玛格丽塔披萨支付高价。消费者在了解了升级再造产品对环境和健康的益处后,可能会更愿意购买这些产品,并愿意支付比同样的传统产品更高的价格。
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The second life of food by-products: Consumers’ intention to purchase and willingness to pay for an upcycled pizza

One of the challenges that Europe has undertaken is the transition from a linear economic system to a circular economy, where waste and resources are recovered and regenerated. The practice of upcycling in the agri-food sector represents one of the most promising solutions to the enormous problem of food waste. However, the information available to consumers about foods made with upcycled ingredients is still scarce, limiting their acceptance and creating a critical barrier to their success in the market. The objective of this study is to determine the factors that affect Italian consumers’ intention to purchase and willingness to pay for a specific upcycled food enriched with a high-value vegetable by-product by applying a logit model, an interval regression, and a contingent valuation. Results show that knowledge about upcycling and the circular economy is still limited. Innovative consumers who are already aware of upcycling, who are not food neophobic, and who have a positive opinion of recycling are more willing to purchase upcycled products. At the same time, women who are already aware that the food industry produces considerable quantities of waste and who have a positive image of recycling are more willing to pay for a specific upcycled food. Finally, our sample proved to be willing to pay a premium price for an upcycled frozen margherita pizza. An informed consumer, aware of the environmental and health benefits of upcycled products, may become more willing to purchase them and to pay more compared to the same conventional products.

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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
期刊最新文献
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