如何保持竞争力:利用在线餐厅评论评估企业竞争力的创新理念

IF 9.9 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Hospitality Management Pub Date : 2024-06-19 DOI:10.1016/j.ijhm.2024.103836
Jie Wu , Jinyan Chen , Tong Yang , Narisa Zhao
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引用次数: 0

摘要

如今,顾客在光顾餐馆之前,会通过阅读网上评论和比较餐馆之间的差异来做出决定。因此,餐厅如何利用这些信息来吸引顾客并保持竞争力非常重要。许多研究人员认为,提高经营业绩可以增强竞争力。然而,随着顾客需求和商业环境的不断变化,要了解哪些属性对顾客最重要,以及如何在考虑竞争对手的情况下加以改进,都具有挑战性。因此,本研究建议利用在线评论来评估餐厅的竞争力。在使用 Python 抓取了 38,479 条在线评论后,开发了基于深度学习的 BERT,通过麦肯锡矩阵来衡量属性表现和了解竞争力。然后,从时间动态角度对竞争力进行分析,以呈现属性重要性的变化。值得注意的是,还考虑了属性表现和满意度之间的不对称效应。结果表明,测量餐厅竞争力的准确性令人鼓舞,并解释了非对称麦肯锡矩阵如何帮助制定有效的竞争力提升战略。
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How to stay competitive: An innovative concept to assess the business competitiveness using online restaurant reviews

Nowadays customers would make decisions by reading online reviews and comparing differences in restaurants before visiting. Therefore how restaurants take advantage from such information is important to attract customers and stay competitive. Many researchers believe that increasing business performance could improve competitiveness. However, with changing customer requirements and business environment, it is challenging to understand which attributes matter the most to customers and how to improve considering competitors. Therefore this study proposed assessing restaurant competitiveness using online reviews. After crawling 38,479 online reviews employing Python, deep learning-based BERT is developed to measure attribute performance and understand the competitiveness through McKinsey Matrix. Then, the competitiveness was analyzed from a temporal dynamic view to present how attributes are changing importance. Notably, the asymmetric effects between attribute performance and satisfaction were considered. Results demonstrated encouraging accuracy in measuring restaurant competitiveness and explained how asymmetric McKinsey Matrix could help formulate efficient competitiveness enhancement strategies.

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来源期刊
International Journal of Hospitality Management
International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
21.20
自引率
9.40%
发文量
218
审稿时长
85 days
期刊介绍: The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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