Chia Yen Yang, Fandy Tjiptono, Christina Kwai Choi Lee, Jasmine May Yee Loo
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Corporate good deed and service failure: does being good lead to forgiveness?
While Corporate Social Responsibility (CSR) has a positive influence on transactional outcomes following a service failure in the hospitality industry, little is known about its influence on consum...
期刊介绍：
The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
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