Yan Song , Yifan Xiu , Liping Zhou , Jingyuan Wang
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Implementing multi-attribute utility theory in service recovery: An operational management perspective on online retailing
How corporate decision-makers allocate resources to address the major issues of service recovery is critical. This article, from the perspective of operations management, integrates Multi-Attribute Utility theory into the field of service recovery. Through the use of online review data from smart home products, the PCRA-Multi-Attribute Utility model is proposed. Based on the model, this paper presents a prioritization strategy for service recovery and reveals that the utility of intelligent products is primarily influenced by service attitude. Furthermore, we discovered that manager's response strategies should pay more attention to recovery related to vital attributes. Strategy optimization can be achieved by adjusting the response length of these key attributes.
期刊介绍：
The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are:
Retailing and the sale of goods
The provision of consumer services, including transportation, tourism, and leisure.
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