Jonny Holmström , Angelos Kostis , Emilios Galariotis , David Roubaud , Constantin Zopounidis
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Stalled data flows in digital innovation networks: Underlying mechanisms and the role of related variety
Data flows across organizational boundaries are vital for creating and capturing value from data-intensive digital technologies, such as Artificial Intelligence. To achieve this, organizations increasingly engage in digital innovation networks, i.e., constellations of relations among dispersed, loosely coupled actors, who seek to collaborate for combining heterogeneously distributed domain expertise to train and leverage emerging digital technologies that learn from data. Yet, data flows remain stalled within digital innovation networks, and organizations fail to achieve sought-after benefits from data-intensive digital technologies. To date, research has paid limited attention to what contributes to stalled data flows and what strategies are required to facilitate seamless data flows. Our in-depth qualitative study of a digital innovation network within the Swedish forestry identified four key mechanisms underlying stalled data flows and hampering firms in leveraging value from data-intensive digital technologies and revealed the key role of brokerage functions in digital innovation networks for establishing what we call related variety.
期刊介绍:
Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.