数字创新网络中停滞的数据流:基本机制和相关品种的作用

IF 7.8 1区 管理学 Q1 BUSINESS Industrial Marketing Management Pub Date : 2024-06-27 DOI:10.1016/j.indmarman.2024.06.007
Jonny Holmström , Angelos Kostis , Emilios Galariotis , David Roubaud , Constantin Zopounidis
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引用次数: 0

摘要

跨组织边界的数据流对于从人工智能等数据密集型数字技术中创造和获取价值至关重要。为了实现这一目标,组织越来越多地参与到数字创新网络中,即分散、松散耦合的参与者之间的关系组合,他们寻求合作,将异构分布的领域专业知识结合起来,以培训和利用从数据中学习的新兴数字技术。然而,数据流在数字创新网络中仍处于停滞状态,组织无法从数据密集型数字技术中获得所需的收益。迄今为止,有关数据流停滞不前的原因以及促进无缝数据流所需的策略的研究还很有限。我们对瑞典林业中的一个数字创新网络进行了深入的定性研究,发现了导致数据流停滞和阻碍企业从数据密集型数字技术中获取价值的四个关键机制,并揭示了数字创新网络中的中介功能在建立我们所说的相关多样性方面所起的关键作用。
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Stalled data flows in digital innovation networks: Underlying mechanisms and the role of related variety

Data flows across organizational boundaries are vital for creating and capturing value from data-intensive digital technologies, such as Artificial Intelligence. To achieve this, organizations increasingly engage in digital innovation networks, i.e., constellations of relations among dispersed, loosely coupled actors, who seek to collaborate for combining heterogeneously distributed domain expertise to train and leverage emerging digital technologies that learn from data. Yet, data flows remain stalled within digital innovation networks, and organizations fail to achieve sought-after benefits from data-intensive digital technologies. To date, research has paid limited attention to what contributes to stalled data flows and what strategies are required to facilitate seamless data flows. Our in-depth qualitative study of a digital innovation network within the Swedish forestry identified four key mechanisms underlying stalled data flows and hampering firms in leveraging value from data-intensive digital technologies and revealed the key role of brokerage functions in digital innovation networks for establishing what we call related variety.

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来源期刊
CiteScore
17.30
自引率
20.40%
发文量
255
期刊介绍: Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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