2021 Wildfires in Türkiye: A perspective from crisis management and crisis communication practices

Türkiye has long been plagued by deadly natural hazards, including earthquakes, wildfires, landslides, and floods, which have caused widespread destruction throughout the country. 2021 Wildfires in Türkiye, the most destructive in the country's history, have disrupted the region's ecological balance by destroying vast swathes of forests and the habitats of many species. This study aimed to explore crisis management and communication practices during the 2021 Türkiye wildfire. This qualitative research utilized a phenomenological approach and the discourse analysis method to study the data. The study's methodology aimed to delve into the lived experiences surrounding the disaster and analyze the statements of the responsible minister to uncover best practices. The results indicate that wildfires were not contained during the initial day, and a needs assessment was impossible. During the response, frequent disinformation, rumors, and suspicious situations arose, indicating difficulties in information management. A consistent call for solidarity is beneficial for crisis management and communication. However, a debate about inadequate resources highlights trust and transparency issues in crisis communication. Moreover, drawing comparisons with other countries and making self-congratulatory statements about success and strength are not aligned with crisis management or crisis communication and may be perceived as politically motivated.