不要在 "绿化 "中走进黑暗:关于中国和韩国企业 "绿化 "行为原因的跨文化研究

IF 4.8 Q1 BUSINESS Business Strategy and Development Pub Date : 2024-06-25 DOI:10.1002/bsd2.401
Zhibin Tao
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引用次数: 0

摘要

本研究主要探讨在中国和大韩民国的文化背景下,影响企业 "推绿 "决策的因素。结构方程模型分析表明,在这两个国家,声誉风险不仅直接导致企业的 "冲绿 "行为,而且还通过保守主义这一中介因素施加影响。声誉风险导致企业表现出保守主义,而保守主义又反过来导致企业采取 "掩盖绿色 "行为。此外,调节效应检验表明,在中国样本数据中,透明的信息披露机制能够减轻声誉风险对企业冲绿行为的影响,同时也能减轻保守主义对企业冲绿行为的影响。在韩国的样本数据中,透明的信息披露机制可以缓和声誉风险对保守主义和企业冲绿行为的影响。最后,通过检验 fsQCA 方法,得出了导致中国和韩国公司强烈出现 "掩盖绿化 "行为的不同配置和路径,并确定了最具影响力的路径。本研究为进一步探索企业 "推绿 "行为的因果机制、促进国际环境管理领域的跨文化比较和学习提供了实质性的理论支持。此外,还为企业环境管理决策和政策制定提供了丰富的经验支持和理论指导。研究结果强调,进一步规范和加强透明的信息披露机制将是未来环境政策发展的重要方向。
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Do not walk into darkness in greenhushing: A cross-cultural study on why Chinese and South Korean corporations engage in greenhushing behavior

This study focuses on exploring the factors influencing why companies engage in greenhushing decisions in the cultural backgrounds of China and Republic of Korea. Structural equation modeling analysis indicates that in these two countries, reputational risk not only directly leads to corporate greenhushing behavior, but also exerts its influence through conservatism as a mediating factor. Reputational risk causes companies to exhibit conservatism, which in turn leads to the adoption of greenhushing behavior. Furthermore, tests for moderation effects revealed that, in the Chinese sample data, a transparent information disclosure mechanism has the ability to mitigate the impact of reputational risk on corporate greenhushing behavior, as well as to alleviate the influence of conservatism on corporate greenhushing behavior. In the South Korean sample data, a transparent information disclosure mechanism can moderate the impact of reputational risk on conservatism and corporate greenhushing behavior. Finally, the fsQCA method is tested to derive the different configurations and pathways that lead to the strong emergence of greenhushing behavior in companies in China and Republic of Korea, as well as to identify the most influential pathways. This study provides substantial theoretical support for further exploration of the causal mechanisms of corporate greenhushing behavior and promotion of cross-cultural comparisons and learning in the international environmental management field. In addition, provides rich empirical support and theoretical guidance for corporate environmental management decision-making and policy formulation. The findings highlight the further standardization and strengthening of transparent information disclosure mechanisms will be an important direction for future environmental policy development.

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来源期刊
Business Strategy and Development
Business Strategy and Development Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
5.80
自引率
6.70%
发文量
33
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