{"title":"首席执行官行动主义的战略方法：议题选择与动机沟通","authors":"Yeonsoo Kim","doi":"10.1080/13527266.2024.2357083","DOIUrl":null,"url":null,"abstract":"Despite the recent surge in CEO activism, studies on strategic communication and management approaches to CEO activism have been scarce. Drawing from issue maturity models and attribution theory, t...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"38 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A strategic approach to CEO activism: issue selection and communication of motives\",\"authors\":\"Yeonsoo Kim\",\"doi\":\"10.1080/13527266.2024.2357083\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Despite the recent surge in CEO activism, studies on strategic communication and management approaches to CEO activism have been scarce. Drawing from issue maturity models and attribution theory, t...\",\"PeriodicalId\":35919,\"journal\":{\"name\":\"Journal of Marketing Communications\",\"volume\":\"38 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-05-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13527266.2024.2357083\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13527266.2024.2357083","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
A strategic approach to CEO activism: issue selection and communication of motives
Despite the recent surge in CEO activism, studies on strategic communication and management approaches to CEO activism have been scarce. Drawing from issue maturity models and attribution theory, t...
期刊介绍：
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
