Collective Memory, Visual Communication, and Symbolic Interactions with Statues: The Case of the Charging Bull of Wall Street

This research is concerned with individuals’ symbolic interactions with the Charging Bull statue. We chose this statue because it is an extremely popular tourist attraction and the most visited nonhuman statue in New York City. However, there is no research devoted to understanding how visitors interact with the statue. To fill this gap in the literature, we examine people’s interactions as a unique way of communicating with the Charging Bull statue in New York City through a photo analysis approach. Using the general framework of symbolic interactionism, the paper investigates poses, gestures, and more generally interactions of individuals near or with the statue to gain insights into the impact of the Charging Bull beyond a mere visual representation. The findings reveal various forms of interaction, including souvenir photography, active participation, unexpected interactions, and public-made symbolism. This study of these interactions contributes to the literature on collective memory and the study of statues. Additionally, this research highlights the inventiveness of the dynamic relationship between individuals and statues as symbols in the urban environment.