宗教背景下的社会控制和负罪感对消费者抵制的影响

Fatih Mehmet Kıyak, Sonyel Oflazoğlu Dora
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引用次数: 0

摘要

本文旨在研究宗教社会控制和内疚感对土耳其抵制被指控支持以色列的公司的影响。通过考虑宗教对抵制以色列企业的影响,我们可以发现宗教对抵制以色列企业的作用。
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The Influence of Social Control and Feelings of Guilt in a Religious Context on Consumer Boycotts
This article aims to investigate the impact of religious social control and guilt on the boycott against companies accused of supporting Israel in Turkey. By considering the influence of religion o...
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来源期刊
CiteScore
7.60
自引率
6.10%
发文量
29
期刊介绍: The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.
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