Jacqueline Burgess, Paul Williams, Alexander Muscat, Anthony Grace, Christian Jones, Amy Curran, Jana Voelker
{"title":"管理叙事媒体品牌中的叙事","authors":"Jacqueline Burgess, Paul Williams, Alexander Muscat, Anthony Grace, Christian Jones, Amy Curran, Jana Voelker","doi":"10.1080/16522354.2024.2369976","DOIUrl":null,"url":null,"abstract":"Research on media brands is a growth area, but recently most of this research has focused on news media brands leaving the management of narrative media brands underexplored. This article explores ...","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Managing the narratives in narrative media brands\",\"authors\":\"Jacqueline Burgess, Paul Williams, Alexander Muscat, Anthony Grace, Christian Jones, Amy Curran, Jana Voelker\",\"doi\":\"10.1080/16522354.2024.2369976\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Research on media brands is a growth area, but recently most of this research has focused on news media brands leaving the management of narrative media brands underexplored. This article explores ...\",\"PeriodicalId\":45673,\"journal\":{\"name\":\"Journal of Media Business Studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.6000,\"publicationDate\":\"2024-06-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Media Business Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/16522354.2024.2369976\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Media Business Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/16522354.2024.2369976","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
Research on media brands is a growth area, but recently most of this research has focused on news media brands leaving the management of narrative media brands underexplored. This article explores ...
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