Academia, Activism, and Popular Consciousness: A Response to Freedom Inc.

Mukti Mangharam’s Freedom Inc.: Gendered Capitalism in New Indian Literature and Culture, conducts a though investigation into the culture and ideology of neoliberal capitalism being produced in India today. But Mangharam’s approach is not to dismiss but to take seriously the appeal of individualism and entrepreneurism among its target audience: ordinary people looking for a way out of the material crises that neoliberalism has produced. In this response to Freedom Inc., Pranav Jani recognizes the empathetic and democratic impulse in Mangharam’s method and narrative style and finds a parallel in his own work as a scholar and organizer. How can scholars and activists concerned with the voice of the people recognize the fundamental heterogeneity of popular consciousness, neither romanticizing struggle nor foreclosing the possibility of reform, or even revolutionary change?